What is Your Preharvest Marketing Strategy?

Learn how to put together a winning grain-marketing game plan for your farm operation.
What is Your Preharvest Marketing Strategy? - Workshops
Language: English
$65.00

Starting at FREE

Starting at FREE

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Description

To help farmers put together a winning grain-marketing game plan Penn State Extension is offering What is Your Preharvest Marketing Strategy?, a workshop that enhances a farmers’ grain-marketing skill. The course offers practical, easy-to-execute advice to secure a good average price for their crop.

Developed and presented by the University of Minnesota Center for Farm Financial Management, this workshop simulates real-life grain-marketing decisions, enabling farmers to practice marketing without the risk of losing actual money. During this program, participants put their marketing acumen to work, making grain-marketing decisions based on actual market information.

“Over the course of their career, a farmer may have only 30 crops to sell,” says John Berry, Penn State Cooperative Extension. “That doesn’t leave much room for learning-curve errors. We designed these courses to give farmers a chance to practice their marketing skills in a no-risk environment.”

What You Will Learn

  • A greater understanding of seasonal corn, soybeans and wheat prices
  • How to use crop insurance as part of their grain-marketing strategies
  • How to begin to develop a grain-marketing plan for your farm
  • Simulate a year of grain-marketing decisions, choosing whether to purchase crop insurance and forward contract your grain
  • See the results of your decisions, not just for one year, but also against 15 years of actual market prices

“Through the marketing game, participants can see how year-in, year-out, preharvest marketing pays and crop insurance is the tool that lets you do it with confidence,” Berry explains.

“Farmers go to great lengths developing production plans for their crops, but they rarely plan how to get a good price for the resulting grain,” Berry notes. “In this workshop, we give farmers an opportunity to develop a marketing plan and practice its implementation, using actual daily market prices.”

Here is your chance to develop a grain marketing plan! Focused on practicing marketing skills, this will give you a chance to review an actual marketing plan. During this session, you will learn how crop insurance, target dates, and target prices can help you consistently secure a good average crop price. As part of this workshop, you will test your grain marketing skills with a fast-paced marketing game that simulates how a marketing plan can work, as well as how to react to real-life market changes.

"Because of your workshop, I forward contracted 70% of my crop. On my 1,200 acre farm, the difference between forward contracting and doing nothing was $70,000. Your teaching clearly sunk in!" reports a recent workshop participant.

Who is this for?
  • Farmers
What will you learn?
  • A greater understanding of seasonal corn, soybeans and wheat prices
  • How to use crop insurance as part of their grain-marketing strategies
  • How to begin to develop a grain-marketing plan for your farm
  • Simulate a year of grain-marketing decisions, choosing whether to purchase crop insurance and forward contract your grain
  • See the results of your decisions, not just for one year, but also against 15 years of actual market prices

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