Twilight At-Market Workshop at Scholl Orchard
Since 1948, people have been coming to Scholl Orchards in Bethlehem, Pennsylvania not only for its homegrown fruits and vegetables but the unmistakable aromas of ripe peaches and apples. Scholl orchards began with a table stand of apples on the side of Center Street and has transformed into a full-fledged business with peaches, nectarines, pears, plums, sour cherries, honey, cider and an increasingly wide array of vegetables.
George Scholl's great uncle and aunt, Harry and Mary Nonnemaker, planted the first fruit trees in the 1930s on their Bethlehem property. George's parents, Reginald and June Scholl, took an interest in agriculture and decided to expand, planting the main apple orchard in 1948. In 1968, George and his future wife, Faith, took over the responsibility of running the orchard in Bethlehem, and the farm market on Center Street. A second farm in Kempton was purchased in 1982.
Scholl Orchards remains a fourth-generation family business run by the Scholl family. Jake and Ben Scholl maintain the fruit orchards and vegetable fields. Fruit is picked daily, when nature dictates. The Scholls are continuously improving the quality of their produce and expanding their reach. You can find them at local farmers' markets and various institutions and restaurants throughout the Lehigh Valley.
The program focus for this twilight event is marketing. Attendees will be able to learn from the outstanding produce and value-added presentations and displays at this business in its retail farm market stand. The multi-generational Scholl family will give a history of their business along with a short tour of their Bethlehem site, as well as explain the growth to where they are today with retail and wholesale marketing and what makes their business successful.