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The Importance of Socialization in Puppy Raising Series: Part 2

This is the second article of the Importance of Socialization in Puppy Raising series. This article will explore how to socialize puppies to prepare them for their future homes.
Updated:
October 31, 2025

How to socialize puppies:

Reflecting on the definition provided in Part 1, the three goals of socialization are:

  1. Prepare puppies for adulthood and life in their new homes
  2. Teach skills through exposure and interaction
  3. Build resiliency

These goals are helpful when creating and implementing a socialization protocol for breeding programs.

1. Prepare puppies for adulthood and life in their new home

For goal one, consider what puppies will experience during adulthood and in their new homes. Make a list:

Figure 1: Example of a list of experiences puppies may encounter in adulthood. Adjust and add accordingly to individual breeding programs.

People and other animals

  • Children, teenagers, adults, elderly
  • People holding an umbrella, cane, broom, etc.
  • People wearing different hats, sunglasses, etc
  • People pushing a stroller, wagon, etc.

Other Animals

  • Dogs: puppies, large and small adult dogs, etc.
  • Cats
  • Farm animals, horses, chickens, cows
  • Squirrels, bunnies, birds

Handling and Grooming

  • Touching ears, paws and tail
  • Brushing, trimming nails, baths
  • Harness and/or collars
  • Leash training

Different Sounds and Surfaces

  • Household surfaces: stairs, tile, carpet, etc
  • Household sounds: vacuum, TV, doorbell, etc.
  • Outdoor surfaces: gravel, grass, pavement, etc
  • Other sounds: train, thunder, car horn, etc

Environment

  • Vet clinic
  • Car and/or wagon
  • Crate
  • Utilize different areas of your home and other safe areas

Depending on the breeding program, socialization programs may vary based on the specific goals of the breeder. Will these puppies be companions? Working and service? Sport? Regardless, the fundamentals of a socialization program will be the same for all puppies and can be adjusted for individual breeding programs.

2. Teach through exposure and interaction

Exposure in puppy socialization refers to presenting various stimuli to puppies, allowing them to observe, listen, and learn from these experiences. For example, hearing a vacuum cleaner, watching people walk down the street, and watching other dogs play. Exposure is essential and can provide puppies a safe opportunity to learn about the world, especially stimuli that may be overwhelming or scary. However, socialization is not just about exposure, but also about meaningful and manageable interaction. Puppies need to learn how to interact with people and other dogs in new environments, among other things. Although not all stimuli require interaction, making notes on the list about what prioritizes interaction (I) and/or exposure (E) is important.

Exposure:

  • Sounds (thunder, train, vacuum)
  • Watching people with various objects (umbrella, cane, wheelchair, stroller)
  • Other animals (horses, chickens, cats)

Interaction:

  • People (children, teenagers, adults, elderly)
  • Other dogs (puppies from different litters, adult dogs of different sizes)
  • Gentle handling (grooming)
  • Objects (stairs or steps, different surfaces, toys, cardboard, etc.)

Now that we have a list, with each stimulus labeled with interaction, exposure, or both, the next step is to apply it. There are essential guidelines to follow with both interaction and exposure to ensure puppies are successful. 

Guidelines:

  1. The goal is to create positive associations with new things, not neutral or negative, Positive. This can be accomplished by using food, toys, and praise to reinforce curious behavior, or by pairing unpleasant stimuli with positive outcomes. Remember that the dog determines what is positive; some may prefer food, others may prefer toys.
  2. Quality over quantity. The quality of the interactions is more important than the quantity. We want to expose puppies to many different things; however, prioritizing the number of experiences also increases the chances for negative associations. Focusing on the quality of a puppy's interactions is more important.
  3. When organizing interactions between puppies and new people, ensure that visitors handle the puppies gently (including children) and not in a rough manner. This also applies to other dogs; introduce puppies to older adults whom you trust and who are safe. Other dogs are essential for teaching puppies' social skills. Choose a dog that communicates appropriately to interact with puppies.

Research by Scott & Fuller (1965) emphasizes that puppies learn best when experiences are both varied and non-threatening. Repetition of calm and positive exposure helps form stable behavioral patterns.

3. Build resilience

Resilience is a puppy's ability to cope with stress and recover quickly from unexpected situations (Berghof et al., 2019). This is a key trait in confident and adaptable dogs throughout their lives. It is impossible to socialize puppies to everything before leaving for their new homes, but prioritizing resilience will help puppies overcome the unexpected.

Stress is inevitable, and for puppies to learn how to cope with it, they must experience it. However, skills need to be built gradually and must be age-appropriate. There is a delicate balance between helping puppies when needed and allowing them to learn and explore independently.

 Help puppies build resilience by:

  1. Introducing age-appropriate challenges. For example, spending one-on-one time with puppies away from mom and littermates for short periods of time at a young age. Then, gradually increase the time as the puppies get older.
  2. Ensuring that each new experience is followed by recovery time and a return to safety.
  3. Gradual exposure and interaction. Based on the age of the puppy and their prior learning history, we want to introduce new things at a gradual pace. For example, before clipping a puppy's nails, get them used to touching their paws first.
  4. Avoiding overwhelming stimuli or forcing interaction. Allow puppies the choice to approach and explore at their own pace; this is essential. Provide support and encouragement if a puppy is lacking confidence around new people, in new environments, or startles easily at various objects or sounds.

 Well-socialized puppies are more likely to adjust to new environments, handle disruptions, and experience fewer behavioral problems as they mature (Serpell & Jagoe, 1995).

Conclusion:

Early socialization is an investment in a puppy's future. By providing strategic, positive experiences during their formative weeks, breeders can help prevent behavioral issues and set puppies up for long-term success. Research shows that dogs raised with intentional socialization are more adaptable and confident (Serpell & Jagoe, 1995; Howell et al., 2015). Simply put, thoughtful early socialization is not optional—it is essential.

References:

Serpell J., Jagoe J.A. The Domestic Dog: Its Evolution, Behaviour and Interactions with People. Cambridge University Press; Cambridge, UK: 1995. Early experience and the development of behaviour; pp. 79–102

Scott J.P., Fuller J.L. Genetics and the Social Behavior of the Dog. 1st ed. The University of Chicago Press; Chicago, IL, USA: London, UK: 1965. pp. 84–150

Howell T., King T., Bennett P. Puppy parties and beyond: The role of early age socialization practices on adult dog behavior. Vet. Med. Res. Rep. 2015;6:143–153. doi: 10.2147/VMRR.S62081

Berghof T.V.L., Poppe M., Mulder H.A. Opportunities to Improve Resilience in Animal Breeding Programs. Front. Genet. 2019;9:692. doi: 10.3389/fgene.2018.00692