Penn State Extension

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Winery Tasting Room Essentials
Winery Tasting Room Essentials - Articles Articles

Winery Tasting Room Essentials

Kathy Kelley, Ph.D.

Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants. More
Internet Marketing: Monitoring the Effectiveness of Your Web Presence
Internet Marketing: Monitoring the Effectiveness of Your Web Presence - Articles Articles
Learn how to quantify website visitor rates, select effective keywords, and effectiveness of online communication with customers. More
Building Your Business with an E-mail Marketing Program
Building Your Business with an E-mail Marketing Program - Articles Articles

Building Your Business with an E-mail Marketing Program

Kathy Kelley, Ph.D., Sarah Cornelisse

E-mail marketing campaigns can provide a good return on investment, having a potentially larger impact than search engines, displays, print, TV, and nontraditional methods like text messaging. More
Internet Marketing: Monitoring Online Discussion About Your Business
Internet Marketing: Monitoring Online Discussion About Your Business - Articles Articles
Monitoring what others are saying about your business online is an essential component of building and protecting your business’s reputation. More
Layout and Design for Retail Agricultural Businesses
Layout and Design for Retail Agricultural Businesses - Articles Articles
A retailer’s purpose is to meet consumer needs and wants; create a space that is inviting and visually appealing. More
Community Supported Agriculture: Part II: Members and Their Role
Community Supported Agriculture: Part II: Members and Their Role - Articles Articles
Members and their role in CSAs. More
A group of NGC members discuss their business plan and marketing options.
An Introduction to New Generation Cooperatives - Articles Articles
New Generation Cooperatives shift the focus away from selling a commodity to offering a value-added product. More
Creating and Hosting Events at Your Agribusiness
Creating and Hosting Events at Your Agribusiness - Articles Articles
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Marketing to Professional Chefs
Marketing to Professional Chefs - Articles Articles

Marketing to Professional Chefs

Kathy Kelley, Ph.D.

Recent statistics indicate that marketing to restaurant chefs is a viable option for growers. More
Merchandise Presentation for Agricultural Businesses
Merchandise Presentation for Agricultural Businesses - Articles Articles

Merchandise Presentation for Agricultural Businesses

Kathy Kelley, Ph.D., Jeffrey Hyde, Ph.D.

Elements that draw attention to displays and categories of merchandise increase the chance that consumers will shop more of the store and notice items they might not otherwise expect. More
Christmas cactus and thanksgiving cactus require cooler temperatures and need to be watered less frequently in the fall for buds to develop.
Care of Holiday Plants - Articles Articles

Care of Holiday Plants

Kathy Kelley, Ph.D.

Flowering plants are always welcome gifts that help make the holiday season more festive and meaningful. More
Caring for Houseplants
Caring for Houseplants - Articles Articles

Caring for Houseplants

Kathy Kelley, Ph.D.

Learning how to develop an ideal environment for houseplants will create lasting enjoyment. More
Home Composting: A Guide for Home Gardeners
Home Composting: A Guide for Home Gardeners - Articles Articles
Compost can be used in potting mixes or mixed in with garden soil. It has many benefits for your plants and recycles materials that may otherwise be thrown into landfills. More
Community Supported Agriculture: Part I: Getting Started
Community Supported Agriculture: Part I: Getting Started - Articles Articles
Community Supported Agriculture (CSA) is a concept designed to encourage relationships between consumers and growers, and for consumers to become more knowledgeable about the way their food is grown. More
Creating a Colonial Garden
Creating a Colonial Garden - Articles Articles

Creating a Colonial Garden

Kathy Kelley, Ph.D.

Certain design elements found in modern gardens have been adapted from colonial gardens of the past. More
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