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Adding value is about exceeding buyer expectation.
Value Added - What, Why, How? - Articles Articles
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
A market for local barley exists. Can it be profitable?
Exploring the Feasibility of Growing Malt Barley in Pennsylvania - Articles Articles
While the growth in demand for locally sourced farm products seems to continue the complexity of a new market should be explored. More
CCO Creative Commons, pixaby.com
Customer Acquisition: What You Need To Know - Articles Articles

Customer Acquisition: What You Need To Know

Molly Berntsen, Heather E. Manzo

When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
CCO Creative Commons, pixaby.com
Find Your Niche: Cultivating Customers that Share Your Passion for Your Business - Articles Articles
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services. More
Knowing how to use insurance properly can be confusing. Photo Credit: https://www.flickr.com/photos/striatic/2144933705
Why Bother With Insurance? Tools to Hone Your Insurance Risk Management Plan - Articles Articles
With the high risk exposure in agribusiness, insurance policy options should be carefully considered for proper coverage. This article provides helpful tips for proactive insurance management. More
Planning and Record Keeping - Get Off To a Good Start This Season!
Planning and Record Keeping - Get Off To a Good Start This Season! - Articles Articles
Farmers are often surprised by the amount of record keeping that their agricultural enterprise can entail. After all, your passion is likely in the production of your crops! More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Feasibility Studies - What Are They?
Feasibility Studies - What Are They? - Videos Videos

Feasibility Studies - What Are They?

Sarah Cornelisse

7:33

This video will explain what a feasibility study is, how it differs from a business plan, and explain the process for completing one. More
Photo by Thomas Martinsen
Have You Achieved Tasting Room Loyalty - Videos Videos
To win loyalty, you will need to improve your customers’ tasting room experience. More
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos

Consumer Behaviors Towards Wine Purchases: Marketing and Social Media

Kathy Kelley, Ph.D., Dana Ollendyke

4:13

Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns - Videos Videos
This video will showcase survey participant consumption patterns. More
Listening to Customers through Interviews, Focus Groups and Surveys
Listening to Customers through Interviews, Focus Groups and Surveys - Articles Articles
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs. More
Allowable Revisions to Approved COLA
Allowable Revisions to Approved COLA - Articles Articles
Make quick reasonable changes to your labels without applying for a new Certificate of Label Approval or COLA. More
Listening to Your Customers: Surveys
Listening to Your Customers: Surveys - Articles Articles
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers. More
Creating and Hosting Events at Your Agribusiness
Creating and Hosting Events at Your Agribusiness - Articles Articles
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Getting Wines Into Local Restaurants
Getting Wines Into Local Restaurants - Articles Articles

Getting Wines Into Local Restaurants

Kathy Kelley, Ph.D., Denise M. Gardner

Wine Marketing More