Articles

19 Results

List Grid

First Steps to a Marketing Strategy
First Steps to a Marketing Strategy - Articles Articles
As a small or beginning farmer, marketing takes on a special importance as you’re likely unable to rely on past relationships with consumers or the ability to produce large quantities for buyers. More
Social media app icons Pixelkult on pixabay.com CC0
How to Choose Which Social Media Sites to Use - Articles Articles
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
Farmstead and Artisan Cheesemaking
Farmstead and Artisan Cheesemaking - Articles Articles

Farmstead and Artisan Cheesemaking

Sarah Cornelisse, Kerry E. Kaylegian, Ph.D., Lynn Kime, Jayson K. Harper, Ph.D., Emily Montgomery

The renaissance of farm-based dairy processing can be attractive, but it is imperative that farmers research and plan all aspects of a new enterprise. More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Agribusiness Planning: Providing Direction for Agricultural Firms
Agribusiness Planning: Providing Direction for Agricultural Firms - Articles Articles
This publication discusses the importance of business planning for agricultural firms and describes the steps required to prepare a thorough business plan. More
Partial Budgeting for Agricultural Businesses
Partial Budgeting for Agricultural Businesses - Articles Articles
Partial budgeting allows you to get a better handle on how a decision will affect the profitability of the enterprise, and ultimately the profitability of the farm itself. More
Get More from Your Milk: Increasing Profit through Value-Added Products
Get More from Your Milk: Increasing Profit through Value-Added Products - Articles Articles
This article will guide you through the important issues that you need to consider before starting a value-added dairy enterprise. More
Dairy Cows - Getting Started
Dairy Cows - Getting Started - Articles Articles

Dairy Cows - Getting Started

Sarah Cornelisse

Milk cows are the income generator for dairy farms. Proper nutrition and herd management, and many other factors are required for success. More
Calves and Heifers
Calves and Heifers - Articles Articles

Calves and Heifers

Sarah Cornelisse

Calves and heifers are the next generation on the dairy farm and their health and management will strongly influence the future of the business. More
Value-Added Agriculture: Dairy Products
Value-Added Agriculture: Dairy Products - Articles Articles
As of 2014, there were 84 dairy plants producing one or more dairy products in Pennsylvania. More
Direct Marketing
Direct Marketing - Articles Articles

Direct Marketing

Sarah Cornelisse

For those with the time and resources to spare, direct marketing can increase both revenue and local awareness of an agricultural enterprise. More
Beginning Market Research
Beginning Market Research - Articles Articles

Beginning Market Research

Sarah Cornelisse

Performing market research will assist you in identifying your primary and secondary target markets. More
Social Media for Agricultural Businesses: Facebook
Social Media for Agricultural Businesses: Facebook - Articles Articles
Creating a Facebook account and using it to market your business. More
Using QR Codes for Agricultural Marketing
Using QR Codes for Agricultural Marketing - Articles Articles
This article describes what a QR code is, how they work, how to create one, and how to use QR codes for marketing. More
Social Media for Agricultural Businesses: Twitter
Social Media for Agricultural Businesses: Twitter - Articles Articles
Creating a Twitter account and using it to market your business. More
Adding Value to Your Custom Business
Adding Value to Your Custom Business - Articles Articles
This article will discuss several options for adding value to your custom business’s services. More
Dairy Heifer Contracting Fundamentals
Dairy Heifer Contracting Fundamentals - Articles Articles

Dairy Heifer Contracting Fundamentals

Sarah Cornelisse, Jud Heinrichs, Coleen M. Jones

Understanding the importance and components of a written contract is essential for custom heifer growers and for dairy producers using these services. More
Building Your Business with an E-mail Marketing Program
Building Your Business with an E-mail Marketing Program - Articles Articles

Building Your Business with an E-mail Marketing Program

Kathy Kelley, Ph.D., Sarah Cornelisse

E-mail marketing campaigns can provide a good return on investment, having a potentially larger impact than search engines, displays, print, TV, and nontraditional methods like text messaging. More
Product Pricing: What Do I Charge?
Product Pricing: What Do I Charge? - Articles Articles
Price can be a determining factor for whether or not consumers purchase a product. Product pricing should account for cost of production, financial goals, and consumer demographics. More