Penn State Extension

32 Results

List Grid

TheDigitalWay on pixabay.com CC0
Are You Pricing Your Custom Services Correctly? - Articles Articles
The prices you set for your services should move you toward achieving your long-term business goals. At the same time, consider how you are looking to position yourself in the business landscape. More
Mapping your demographics will help you spend your marketing budget wisely.
Marketing Research Basics: Identifying Your Target Market - Articles Articles
If you plan on direct marketing of your farm products, marketing research plays a crucial role in the development of a marketing strategy and plan. More
Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
Social Media Education Needs Survey
Social Media Education Needs Survey - News News
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
First Steps to a Marketing Strategy
First Steps to a Marketing Strategy - Articles Articles
As a small or beginning farmer, marketing takes on a special importance as you’re likely unable to rely on past relationships with consumers or the ability to produce large quantities for buyers. More
Social media app icons Pixelkult on pixabay.com CC0
How to Choose Which Social Media Sites to Use - Articles Articles
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
Penn State Extension Kiosks at Produce Auctions Provide Information for Growers
Penn State Extension Kiosks at Produce Auctions Provide Information for Growers - News News
Penn State Extension sets up kiosks at produce auctions across the state to provide growers with timely information on disease and pest identification and management, invasive species alerts, and food safety. More
Farmstead and Artisan Cheesemaking
Farmstead and Artisan Cheesemaking - Articles Articles

Farmstead and Artisan Cheesemaking

Sarah Cornelisse, Kerry E. Kaylegian, Ph.D., Lynn Kime, Jayson K. Harper, Ph.D., Emily Montgomery

The renaissance of farm-based dairy processing can be attractive, but it is imperative that farmers research and plan all aspects of a new enterprise. More
Price Discounts: Types and Use
Price Discounts: Types and Use - Videos Videos

Price Discounts: Types and Use

Sarah Cornelisse

3:59

This video discusses five types of price discounting options and situations for their use. More
Product Pricing: Choosing a Pricing Method
Product Pricing: Choosing a Pricing Method - Videos Videos

Product Pricing: Choosing a Pricing Method

Sarah Cornelisse

7:11

Product pricing requires that many factors be considered. This video will cover five pricing methods that can be used. Pricing methods should be chosen with your business goals in mind. More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Agribusiness Planning: Providing Direction for Agricultural Firms
Agribusiness Planning: Providing Direction for Agricultural Firms - Articles Articles
This publication discusses the importance of business planning for agricultural firms and describes the steps required to prepare a thorough business plan. More
Partial Budgeting for Agricultural Businesses
Partial Budgeting for Agricultural Businesses - Articles Articles
Partial budgeting allows you to get a better handle on how a decision will affect the profitability of the enterprise, and ultimately the profitability of the farm itself. More
Introduction to Value-Added Dairy
Introduction to Value-Added Dairy - Online Courses Online Courses

Introduction to Value-Added Dairy

5

3 hours

$59.00
In this online course, learn about producing dairy products, such as yogurt and cheese. Apply marketing and financial tools to make profitable decisions. More
Partial Budgeting
Partial Budgeting - Online Courses Online Courses

Partial Budgeting

2

2 hours

$39.00
Partial budgeting is a tool that helps farm managers assess the possible financial impact of a change in resources, such as purchasing new equipment. More
Developing a Social Media Strategy
Developing a Social Media Strategy - Webinars Webinars
Free
This webinar will give advice on how to use social media and mobile technology to promote your business and connect with consumers. More
Feasibility Studies - What Are They?
Feasibility Studies - What Are They? - Videos Videos

Feasibility Studies - What Are They?

Sarah Cornelisse

7:33

This video will explain what a feasibility study is, how it differs from a business plan, and explain the process for completing one. More
Get More from Your Milk: Increasing Profit through Value-Added Products
Get More from Your Milk: Increasing Profit through Value-Added Products - Articles Articles
This article will guide you through the important issues that you need to consider before starting a value-added dairy enterprise. More
Dairy Cows - Getting Started
Dairy Cows - Getting Started - Articles Articles

Dairy Cows - Getting Started

Sarah Cornelisse

Milk cows are the income generator for dairy farms. Proper nutrition and herd management, and many other factors are required for success. More
Calves and Heifers
Calves and Heifers - Articles Articles

Calves and Heifers

Sarah Cornelisse

Calves and heifers are the next generation on the dairy farm and their health and management will strongly influence the future of the business. More
Value-Added Agriculture: Dairy Products
Value-Added Agriculture: Dairy Products - Articles Articles
As of 2014, there were 84 dairy plants producing one or more dairy products in Pennsylvania. More
Food Business Innovation: Using Social Media
Food Business Innovation: Using Social Media - Videos Videos

Food Business Innovation: Using Social Media

Sarah Cornelisse

6:10

This video introduces viewers to the practice of using social media networks as a tool for conducting market research. More
Direct Marketing
Direct Marketing - Articles Articles

Direct Marketing

Sarah Cornelisse

For those with the time and resources to spare, direct marketing can increase both revenue and local awareness of an agricultural enterprise. More
Custom Agricultural Business: A Guide to Get You Started
Custom Agricultural Business: A Guide to Get You Started - Guides and Publications Guides and Publications

Custom Agricultural Business: A Guide to Get You Started

Sarah Cornelisse, Jeffrey Hyde, Ph.D.

32

Do you have what it takes to be an entrepreneur? More
Beginning Market Research
Beginning Market Research - Articles Articles

Beginning Market Research

Sarah Cornelisse

Performing market research will assist you in identifying your primary and secondary target markets. More
Page:
  1. 1
  2. 2