Penn State Extension
Penn State Extension
Articles Are You Pricing Your Custom Services Correctly?
Sarah Cornelisse
The prices you set for your services should move you toward achieving your long-term business goals. At the same time, consider how you are looking to position yourself in the business landscape. More
Articles Marketing Research Basics: Identifying Your Target Market
Sarah Cornelisse
If you plan on direct marketing of your farm products, marketing research plays a crucial role in the development of a marketing strategy and plan. More
Videos Social Media for Ag Business: How Can You Use This Tool?
Sarah Cornelisse
9:16
This video provides an overview of ways you can use social media for your farm business. More
News Social Media Education Needs Survey
08/06/2018
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
Articles First Steps to a Marketing Strategy
Sarah Cornelisse
As a small or beginning farmer, marketing takes on a special importance as you’re likely unable to rely on past relationships with consumers or the ability to produce large quantities for buyers. More
Articles How to Choose Which Social Media Sites to Use
Sarah Cornelisse
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
Articles Farmstead and Artisan Cheesemaking
Sarah Cornelisse, Kerry E. Kaylegian, Ph.D., Lynn Kime, Jayson K. Harper, Ph.D., Emily Montgomery
The renaissance of farm-based dairy processing can be attractive, but it is imperative that farmers research and plan all aspects of a new enterprise. More
Videos Price Discounts: Types and Use
Sarah Cornelisse
3:59
This video discusses five types of price discounting options and situations for their use. More
Videos Product Pricing: Choosing a Pricing Method
Sarah Cornelisse
7:11
Product pricing requires that many factors be considered. This video will cover five pricing methods that can be used. Pricing methods should be chosen with your business goals in mind. More
Articles Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Articles Agribusiness Planning: Providing Direction for Agricultural Firms
Jeffrey Hyde, Ph.D., Sarah Cornelisse
This publication discusses the importance of business planning for agricultural firms and describes the steps required to prepare a thorough business plan. More
Articles Partial Budgeting for Agricultural Businesses
Sarah Cornelisse
Partial budgeting allows you to get a better handle on how a decision will affect the profitability of the enterprise, and ultimately the profitability of the farm itself. More
Online Courses $59.00
In this online course, learn about producing dairy products, such as yogurt and cheese. Apply marketing and financial tools to make profitable decisions. More
Online Courses Partial Budgeting
2
2 hours
$39.00
Partial budgeting is a tool that helps farm managers assess the possible financial impact of a change in resources, such as purchasing new equipment. More
Webinars Developing a Social Media Strategy
Watch Now
Free
This webinar will give advice on how to use social media and mobile technology to promote your business and connect with consumers. More
Videos Feasibility Studies - What Are They?
Sarah Cornelisse
7:33
This video will explain what a feasibility study is, how it differs from a business plan, and explain the process for completing one. More
Articles This article will guide you through the important issues that you need to consider before starting a value-added dairy enterprise. More
Articles Dairy Cows - Getting Started
Sarah Cornelisse
Milk cows are the income generator for dairy farms. Proper nutrition and herd management, and many other factors are required for success. More
Articles Calves and Heifers
Sarah Cornelisse
Calves and heifers are the next generation on the dairy farm and their health and management will strongly influence the future of the business. More
Articles Value-Added Agriculture: Dairy Products
Sarah Cornelisse
As of 2014, there were 84 dairy plants producing one or more dairy products in Pennsylvania. More
Videos Food Business Innovation: Using Social Media
Sarah Cornelisse
6:10
This video introduces viewers to the practice of using social media networks as a tool for conducting market research. More
Articles Direct Marketing
Sarah Cornelisse
For those with the time and resources to spare, direct marketing can increase both revenue and local awareness of an agricultural enterprise. More
Guides and Publications Custom Agricultural Business: A Guide to Get You Started
Sarah Cornelisse, Jeffrey Hyde, Ph.D.
32
$4.00 As low as: $3.00
Do you have what it takes to be an entrepreneur? More
Articles Beginning Market Research
Sarah Cornelisse
Performing market research will assist you in identifying your primary and secondary target markets. More
Articles Social Media for Agricultural Businesses: Facebook
Sarah Cornelisse
Creating a Facebook account and using it to market your business. More