Penn State Extension

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roadside stand sign
Strengthening Your Direct Marketing Sales - Workshops Workshops
Join us for an afternoon of farmer-led discussions and presentations on operating a successful on-farm retail business. Registration is free and lunch is included. More
Western Pennsylvania craft fermented beverage industry is thriving, and beverage production is predicted to continue to grow.
Craft Beverage Working Group - Workshops Workshops
Discussion of local craft beverage market chain opportunities in Western PA More
Adding value is about exceeding buyer expectation.
Value Added - What, Why, How? - Articles Articles
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
Photo courtesy of Just Harvest
Building a Farmers Market - Workshops Workshops
Walk through the Market Square Farmers Market as a case study to learn about how to build a successful farmers market yourself. More
CCO Creative Commons, pixaby.com
2018 Food Flavor Trends - Articles Articles

2018 Food Flavor Trends

Molly Berntsen, Heather E. Manzo

Using these previews early in the market season can assist with seed selection and inspire seasonal flavors for all manner of value added goods, farm markets and farmers markets! More
CCO Creative Commons, pixaby.com
Customer Acquisition: What You Need To Know - Articles Articles

Customer Acquisition: What You Need To Know

Molly Berntsen, Heather E. Manzo

When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
CCO Creative Commons, pixaby.com
Find Your Niche: Cultivating Customers that Share Your Passion for Your Business - Articles Articles
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services. More
Attractive displays enhance sales.
Creating Effective Displays - Articles Articles
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions. More
Urban Farmers Market Workshop: Building Market Success
Urban Farmers Market Workshop: Building Market Success - Workshops Workshops
Grow your market to full bloom: Tips and tools to build the success of your farmers market. More
Urban Farmers Market Workshop: Accepting Nutrition Benefits
Urban Farmers Market Workshop: Accepting Nutrition Benefits - Workshops Workshops
Mutually Beneficial: Growing Customer Connections with SNAP, FMNP Vouchers, and Other Payment Methods at Your Market More
Urban Farmers Market Workshop: Starting a Community Market
Urban Farmers Market Workshop: Starting a Community Market - Workshops Workshops
Overview of the market opportunities and legal considerations, a panel discussion and Q+A, and a working session to bring your market vision to fruition More
Are You Crazy: Retail Farm Market Bus Tour
Are You Crazy: Retail Farm Market Bus Tour - Workshops Workshops
Each year this tour brings unexpected learning opportunities and beneficial networking connections to its participants. More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Retail Farm Market School
Retail Farm Market School - Online Courses Online Courses

Retail Farm Market School

9

6 hours

$169.00
This online course teaches the basics of handling, preparing, and selling produce. Learn hands-on strategies to apply at markets and roadside stands. More
produce for sale
Food for Profit: Starting your Food Business - Workshops Workshops
The Food for Profit workshop takes you step by step through the information necessary to start and run a small food product business. More
Listening to Customers through Interviews, Focus Groups and Surveys
Listening to Customers through Interviews, Focus Groups and Surveys - Articles Articles
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs. More
Listening to Your Customers: Surveys
Listening to Your Customers: Surveys - Articles Articles
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers. More
Creating and Hosting Events at Your Agribusiness
Creating and Hosting Events at Your Agribusiness - Articles Articles
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Maple Syrup Production
Maple Syrup Production - Articles Articles

Maple Syrup Production

Lynn Kime, Jayson K. Harper, Ph.D., Robert Hansen

The production of maple syrup requires access to suitable woodland and many hours of labor within a short season. More