Penn State Extension
Penn State Extension
News Do you need a customer’s perspective? Advice on marketing and merchandising strategies? Help with customer service? More
Workshops Market Manager Peer Learning Workshop
02/21/2019
Pittsburgh, PA
Free
Join us as we discuss strategies and best practices with fellow market managers in western Pennsylvania. More
Workshops Join us for an afternoon of farmer-led discussions and presentations on operating a successful on-farm retail business. Registration is free and lunch is included. More
Workshops Discussion of local craft beverage market chain opportunities in Western PA More
Articles Value Added - What, Why, How?
John Berry
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
Workshops Walk through the Market Square Farmers Market as a case study to learn about how to build a successful farmers market yourself. More
Articles 2018 Food Flavor Trends
Molly Berntsen, Heather E. Manzo
Using these previews early in the market season can assist with seed selection and inspire seasonal flavors for all manner of value added goods, farm markets and farmers markets! More
Articles Customer Acquisition: What You Need To Know
Molly Berntsen, Heather E. Manzo
When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
Articles Find Your Niche: Cultivating Customers that Share Your Passion for Your Business
Molly Berntsen, Heather E. Manzo
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services. More
Articles Creating Effective Displays
John Berry
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions. More
Workshops Grow your market to full bloom: Tips and tools to build the success of your farmers market. More
Workshops Mutually Beneficial: Growing Customer Connections with SNAP, FMNP Vouchers, and Other Payment Methods at Your Market More
Workshops Overview of the market opportunities and legal considerations, a panel discussion and Q+A, and a working session to bring your market vision to fruition More
Workshops Each year this tour brings unexpected learning opportunities and beneficial networking connections to its participants. More
Articles Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Online Courses Retail Farm Market School
9
6 hours
$169.00
This online course teaches the basics of handling, preparing, and selling produce. Learn hands-on strategies to apply at markets and roadside stands. More
Workshops The Food for Profit workshop takes you step by step through the information necessary to start and run a small food product business. More
Articles How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs. More
Articles Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers. More
Articles Creating and Hosting Events at Your Agribusiness
Kathy Kelley, Ph.D.
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Articles Maple Syrup Production
Lynn Kime, Jayson K. Harper, Ph.D., Robert Hansen
The production of maple syrup requires access to suitable woodland and many hours of labor within a short season. More