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Are You Pricing Your Custom Services Correctly? - Articles Articles
The prices you set for your services should move you toward achieving your long-term business goals. At the same time, consider how you are looking to position yourself in the business landscape. More
Mapping your demographics will help you spend your marketing budget wisely.
Marketing Research Basics: Identifying Your Target Market - Articles Articles
If you plan on direct marketing of your farm products, marketing research plays a crucial role in the development of a marketing strategy and plan. More
Insects on Real Christmas Trees
Insects on Real Christmas Trees - Articles Articles

Insects on Real Christmas Trees

Michael J. Skvarla

Most real Christmas trees are free of insects and other arthropods. However, it is possible that some trees may harbor one or more species. More
Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
Social Media Education Needs Survey
Social Media Education Needs Survey - News News
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
First Steps to a Marketing Strategy
First Steps to a Marketing Strategy - Articles Articles
As a small or beginning farmer, marketing takes on a special importance as you’re likely unable to rely on past relationships with consumers or the ability to produce large quantities for buyers. More
Asian longhorned ticks are can be found on deer and other wildlife, as well as livestock and companion animals.
Asian Longhorned Tick, Haemaphysalis longicornis - Articles Articles

Asian Longhorned Tick, Haemaphysalis longicornis

Erika Machtinger, Michael J. Skvarla

The Asian Longhorned tick is a recent invasive tick to Pennsylvania. This tick can be found on wildlife and on livestock. It is important to be aware of the presence of this tick and to implement prevention and control measures when necessary. More
Social media app icons Pixelkult on pixabay.com CC0
How to Choose Which Social Media Sites to Use - Articles Articles
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
Sclerodermus Latreille
Sclerodermus Latreille - Articles Articles

Sclerodermus Latreille

Michael J. Skvarla

Sclerodermus are small wasps that can become pestiferous and sting people when they attack wood-boring beetle larvae that have infested wooden structures and furniture. More
Magnolia Leaf-Footed Bug
Magnolia Leaf-Footed Bug - Articles Articles

Magnolia Leaf-Footed Bug

Michael J. Skvarla

Magnolia leaf-footed bugs are brown bugs occasionally found on magnolia. They do not pose a risk to human health and do not cause damage to or reduce the vigor of infested trees, but may be nuisance pests. More
Farmstead and Artisan Cheesemaking
Farmstead and Artisan Cheesemaking - Articles Articles

Farmstead and Artisan Cheesemaking

Sarah Cornelisse, Kerry E. Kaylegian, Ph.D., Lynn Kime, Jayson K. Harper, Ph.D., Emily Montgomery

The renaissance of farm-based dairy processing can be attractive, but it is imperative that farmers research and plan all aspects of a new enterprise. More
Jalysus wickhami. Photo © John Rosenfeld
Spined Stilt Bug - Articles Articles

Spined Stilt Bug

Michael J. Skvarla

Spined stilt bugs are an occasional pest of greenhouse tomatoes that can cause flower and fruit abortion and unsightly feeding damage in mature fruits. More
Yellowmargined leaf beetle (YMLB) adult. Photo: Michael Skvarla, Penn State
Yellowmargined Leaf Beetle Serious Pest in Pennsylvania - Articles Articles

Yellowmargined Leaf Beetle Serious Pest in Pennsylvania

Michael J. Skvarla, Shelby Fleischer, Ph.D.

Yellowmargined leaf beetle (YMLB) (Microtheca ochroloma) is a serious pest of cruciferous crops. More
Michael Skvarla, director of the Insect Identification Lab in Penn State's College of Agricultural Sciences, holds a walking stick. Photo by Amy Duke
Penn State Department of Entomology Offers Insect Identification Services - News News
Director of the Insect Identification Lab in Penn State's College of Agricultural Sciences knows his bugs More
Photo: T. Baugher, Penn State
A Brief Guide to Hand Lenses - Articles Articles

A Brief Guide to Hand Lenses

Michael J. Skvarla

Arthropods, including plant pests and biocontrol agents, are often difficult to identify with the naked eye. More
Price Discounts: Types and Use
Price Discounts: Types and Use - Videos Videos

Price Discounts: Types and Use

Sarah Cornelisse

3:59

This video discusses five types of price discounting options and situations for their use. More
Product Pricing: Choosing a Pricing Method
Product Pricing: Choosing a Pricing Method - Videos Videos

Product Pricing: Choosing a Pricing Method

Sarah Cornelisse

7:11

Product pricing requires that many factors be considered. This video will cover five pricing methods that can be used. Pricing methods should be chosen with your business goals in mind. More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Agribusiness Planning: Providing Direction for Agricultural Firms
Agribusiness Planning: Providing Direction for Agricultural Firms - Articles Articles
This publication discusses the importance of business planning for agricultural firms and describes the steps required to prepare a thorough business plan. More
Partial Budgeting for Agricultural Businesses
Partial Budgeting for Agricultural Businesses - Articles Articles
Partial budgeting allows you to get a better handle on how a decision will affect the profitability of the enterprise, and ultimately the profitability of the farm itself. More
Introduction to Value-Added Dairy
Introduction to Value-Added Dairy - Online Courses Online Courses

Introduction to Value-Added Dairy

5

3 hours

$59.00
In this online course, learn about producing dairy products, such as yogurt and cheese. Apply marketing and financial tools to make profitable decisions. More
Partial Budgeting
Partial Budgeting - Online Courses Online Courses

Partial Budgeting

2

2 hours

$39.00
Partial budgeting is a tool that helps farm managers assess the possible financial impact of a change in resources, such as purchasing new equipment. More
Developing a Social Media Strategy
Developing a Social Media Strategy - Webinars Webinars
Free
This webinar will give advice on how to use social media and mobile technology to promote your business and connect with consumers. More
Brown marmorated stink bug
Brown Marmorated Stink Bug - Articles Articles

Brown Marmorated Stink Bug

Michael J. Skvarla

The brown marmorated stink bug (BMSB) was first collected in September of 1998 in Allentown, but probably arrived several years earlier. More
Feasibility Studies - What Are They?
Feasibility Studies - What Are They? - Videos Videos

Feasibility Studies - What Are They?

Sarah Cornelisse

7:33

This video will explain what a feasibility study is, how it differs from a business plan, and explain the process for completing one. More
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