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Penn State Grape and Wine Team Boosts Industry Through Research, Education - News News
The Penn State Grape and Wine Team is supporting the blooming grape and wine industry. More
Sowing Annual Seeds
Sowing Annual Seeds - Articles Articles

Sowing Annual Seeds

Kathy Kelley, Ph.D., Jim Sellmer, Ph.D.

In this guide, sowing annual seeds both indoors and outdoors is explored, as well the care and management of seeds. More
Sowing Annual Seeds
Sowing Annual Seeds - Guides and Publications Guides and Publications

Sowing Annual Seeds

Kathy Kelley, Ph.D., Jim Sellmer, Ph.D.

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$1.00
In this guide, sowing annual seeds both indoors and outdoors is explored, as well the care and management of seeds. More
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos

Consumer Behaviors Towards Wine Purchases: Marketing and Social Media

Kathy Kelley, Ph.D., Dana Ollendyke

4:13

Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research - Videos Videos
With more wineries entering the industry, it is essential to understand consumer preferences regarding wine produced within the mid-Atlantic and others. More
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines - Videos Videos
This video will showcase survey participant purchasing patterns of everyday and special occasion wines. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns - Videos Videos
This video will showcase survey participant consumption patterns. More
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns - Videos Videos

Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns

Kathy Kelley, Ph.D., Dana Ollendyke

8:22

This video will showcase survey participant purchasing patterns and outlets from which wines were purchased. More
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages - Videos Videos
Tasting room operators should be aware of other alcoholic beverages their clientele is consuming. This information can assist in new product development and expansion. More
Social Media for Agricultural Businesses: YouTube
Social Media for Agricultural Businesses: YouTube - Articles Articles
Creating a YouTube account and using it to market your business. More
Preventing, Diagnosing, and Correcting Common Houseplant Problems
Preventing, Diagnosing, and Correcting Common Houseplant Problems - Articles Articles
Properly selecting houseplants for purchase at a garden center or other retailer is essential if you want to take home a good, healthy plant and avoid potential problems. More
Understanding Your Customers: How Demographics and Psychographics Can Help
Understanding Your Customers: How Demographics and Psychographics Can Help - Articles Articles
If retailers don't know what customers want, or ignores requests, clientele may choose to shop elsewhere. Instead, learn about consumers and their interests. More
Community Supported Agriculture: Part II: Members and Their Role
Community Supported Agriculture: Part II: Members and Their Role - Articles Articles
Members and their role in CSAs. More
Community Supported Agriculture: Part I: Getting Started
Community Supported Agriculture: Part I: Getting Started - Articles Articles
Community Supported Agriculture (CSA) is a concept designed to encourage relationships between consumers and growers, and for consumers to become more knowledgeable about the way their food is grown. More
A group of NGC members discuss their business plan and marketing options.
An Introduction to New Generation Cooperatives - Articles Articles
New Generation Cooperatives shift the focus away from selling a commodity to offering a value-added product. More
Internet Marketing: Monitoring the Effectiveness of Your Web Presence
Internet Marketing: Monitoring the Effectiveness of Your Web Presence - Articles Articles
Learn how to quantify website visitor rates, select effective keywords, and effectiveness of online communication with customers. More
Internet Marketing: Monitoring Online Discussion About Your Business
Internet Marketing: Monitoring Online Discussion About Your Business - Articles Articles
Monitoring what others are saying about your business online is an essential component of building and protecting your business’s reputation. More
Building Your Business with an E-mail Marketing Program
Building Your Business with an E-mail Marketing Program - Articles Articles

Building Your Business with an E-mail Marketing Program

Kathy Kelley, Ph.D., Sarah Cornelisse

E-mail marketing campaigns can provide a good return on investment, having a potentially larger impact than search engines, displays, print, TV, and nontraditional methods like text messaging. More
Mail Order and Internet Marketing
Mail Order and Internet Marketing - Articles Articles

Mail Order and Internet Marketing

Kathy Kelley, Ph.D.

With personal computers, toll free numbers, and other important factors, mail order may be worth considering. More
Winery Tasting Room Essentials
Winery Tasting Room Essentials - Articles Articles

Winery Tasting Room Essentials

Kathy Kelley, Ph.D.

Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants. More
Marketing to Professional Chefs
Marketing to Professional Chefs - Articles Articles

Marketing to Professional Chefs

Kathy Kelley, Ph.D.

Recent statistics indicate that marketing to restaurant chefs is a viable option for growers. More
Creating and Hosting Events at Your Agribusiness
Creating and Hosting Events at Your Agribusiness - Articles Articles
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Using Loyalty Programs to Attract Consumers to Value-Added Businesses
Using Loyalty Programs to Attract Consumers to Value-Added Businesses - Articles Articles
Differentiating themselves from the competition is necessary for retailers to become and remain foremost in their customers’ minds. More
Merchandise Presentation for Agricultural Businesses
Merchandise Presentation for Agricultural Businesses - Articles Articles

Merchandise Presentation for Agricultural Businesses

Kathy Kelley, Ph.D., Jeffrey Hyde, Ph.D.

Elements that draw attention to displays and categories of merchandise increase the chance that consumers will shop more of the store and notice items they might not otherwise expect. More
Getting Wines Into Local Restaurants
Getting Wines Into Local Restaurants - Articles Articles

Getting Wines Into Local Restaurants

Kathy Kelley, Ph.D., Denise M. Gardner

Wine Marketing More
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