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Listening to Your Customers: Focus Groups Listening to Your Customers: Focus Groups - Articles
Focus groups are facilitated discussions within a small group of people (8-10) over a specific topic. More
Listening to Your Customers: Interviews
Listening to Your Customers: Interviews - Articles Articles

Listening to Your Customers: Interviews

Kathryn Brasier, Ph.D.

Interviews are most useful when you have a restricted set of issues you want to learn about but you’d also like to learn about those issues in-depth. More
Listening to Your Customers: Asking Good Questions
Listening to Your Customers: Asking Good Questions - Articles Articles
There are several reasons and methods for gathering information about customers. Regardless of the method you choose, receiving good data relies on the quality of the questions you ask. More
Asking Good Questions: Surveys
Asking Good Questions: Surveys - Articles Articles

Asking Good Questions: Surveys

Kathryn Brasier, Ph.D.

Surveys are probably the most common method of gathering information from customers, and are particularly useful for understanding the proportions of your customers that fit a particular description. More
Questions Citizens and Local Leaders Should Be Asking
Questions Citizens and Local Leaders Should Be Asking - Articles Articles

Questions Citizens and Local Leaders Should Be Asking

Kathryn Brasier, Ph.D., Neal Fogle, Timothy Kelsey, Ph.D.

Foundational steps to assist local citizens and leaders in dealing with impacts of natural gas development. More