Articles - Online Courses

11 Results

List Grid

Adding value is about exceeding buyer expectation.
Value Added - What, Why, How? - Articles Articles
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
Attractive displays enhance sales.
Creating Effective Displays - Articles Articles
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions. More
Marketing is the management function generating revenue.
Retail Farm Market - Pricing - Articles Articles
The attraction of moving up the market channel is obvious. One of the challenges is an effective pricing strategy. More
How do we combine land, labor and capital?
What is "Business Management'? - Articles Articles
The basic resources at the manager’s disposal are land, labor, capital (buildings, machinery, equipment, livestock, cash, credit) and management. More
Effective grain marketing is about confidence.
A Few Concepts on Marketing Commodity Grains - Articles Articles
Enhanced confidence in the ability to effectively market grain typically comes with a continuous exploration of concepts, market trends and historical information. More
Retail Farm Market School
Retail Farm Market School - Online Courses Online Courses

Retail Farm Market School


6 hours

This online course teaches the basics of handling, preparing, and selling produce. Learn hands-on strategies to apply at markets and roadside stands. More
The Most Profitable Crop!
The Most Profitable Crop! - Articles Articles
Ag Marketing Educator, John Berry, reflects on one of the most common questions he's been asked over the course of his 20 years with Penn State Extension. More
Harvest Calendar
Harvest Calendar - Articles Articles

Harvest Calendar

John Berry

This calendar will assist with matching your production with your marketing. More
Produce Packing Guidelines
Produce Packing Guidelines - Articles Articles
Key points to remember are quality and uniform product as well as good communication skills. More
Assessing your Marketing Strategy
Assessing your Marketing Strategy - Articles Articles
Beginning the steps needed to make changes for the upcoming marketing season. More
Developing a Roadside Farm Market
Developing a Roadside Farm Market - Articles Articles

Developing a Roadside Farm Market

Jayson K. Harper, Ph.D., John Berry, Lynn Kime, James Dunn, Ph.D.

Retailing directly to consumers can be a viable alternative marketing strategy and means of increasing profits for many small-scale agricultural ventures. More