Penn State Extension

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Under the Ground provides the feedback you need to increase your retail sales.
Calling All Agricultural Businesses With a Retail Space! - News News
Do you need a customer’s perspective? Advice on marketing and merchandising strategies? Help with customer service? More
Image courtesy of The Food Trust
Market Manager Peer Learning Workshop - Workshops Workshops

Market Manager Peer Learning Workshop

02/21/2019

Pittsburgh, PA

Free
Join us as we discuss strategies and best practices with fellow market managers in western Pennsylvania. More
Price Risk Management: Grain Marketing Learning Opportunity
Price Risk Management: Grain Marketing Learning Opportunity - Workshops Workshops
Penn State Extension is offering a unique grain marketing learning opportunity with Dave Fogel at eight area locations. More
Are you at risk?
Online Risk Management Focus Group - Webinars Webinars

Online Risk Management Focus Group

Multiple Options Available

2 hours

Free
Are your farm or family assets at risk? These focus groups will provide information about various types of risk and ways to protect your assets. More
Are you at risk?
Risk Management Focus Group - Workshops Workshops

Risk Management Focus Group

Multiple Options Available

Free
Are your farm or family assets at risk? These focus groups will provide information about various types of risk and ways to protect your assets. More
Ag Profitability Workshop Series: Farm Financials
Ag Profitability Workshop Series: Farm Financials - Workshops Workshops
In this intense managerial business workshop, join us for an evening of farm business, farm financial analytics, and food. More
TheDigitalWay on pixabay.com CC0
Are You Pricing Your Custom Services Correctly? - Articles Articles
The prices you set for your services should move you toward achieving your long-term business goals. At the same time, consider how you are looking to position yourself in the business landscape. More
Mapping your demographics will help you spend your marketing budget wisely.
Marketing Research Basics: Identifying Your Target Market - Articles Articles
If you plan on direct marketing of your farm products, marketing research plays a crucial role in the development of a marketing strategy and plan. More
Cucumber
Cucumber Production - Articles Articles

Cucumber Production

Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Lynn Kime, Jayson K. Harper, Ph.D., Michael Orzolek, Ph.D., Steve Bogash

Multiple markets exist for growers with fewer than 5 acres, and many field operations, such as land preparation, planting, and harvesting, can be custom hired. More
Photo by Heather Manzo
Non-Grain Ag Inputs for the Local Craft Beverage Industry - Articles Articles
Learn about growing alternative agricultural inputs for the local craft beverage industry in western PA. More
Photo by Heather Manzo
Value of Growing for the Local Craft Beverage Industry - Articles Articles
What is the value to farmers of growing inputs for the local craft beverage industry in western PA? More
Image produced by Pennsylvania Department of Agriculture.
Pesticide 101 for New and Beginning Farmers - News News
Whether you are taking over the family farm or starting from scratch, conventional or OMRI approved pesticides will probably be part of your pest management program. More
Some 2018 Open Gate Farm Tour Bus Participants
Penn State Extension Coordinates Successful Lehigh Valley Open Gate Farm Tours - News News
Local Extension efforts coordinated the 2018 Lehigh Valley Open Gate Farm Tours at twenty-two farms/agricultural operations each in both Northampton and Lehigh counties. More
Photo courtesy of Harvest Valley Farms
Strategies for Success at Rural Farmers Markets - Workshops Workshops
Expand your business and grow customer connections at rural farmers markets. More
Example of a local food school lunch at the School District of Philadelphia. Photo courtesy of Devon Sundberg.
Farm to School Buyer Grower Meeting - Workshops Workshops
Incorporating Pennsylvania Produce into Child Nutrition Programs for school meals. More
Western Pennsylvania craft fermented beverage industry is thriving, and beverage production is predicted to continue to grow.
Craft Beverage Working Group - Workshops Workshops
Discussion of local craft beverage market chain opportunities in Western PA More
Adding value is about exceeding buyer expectation.
Value Added - What, Why, How? - Articles Articles
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
Free Legal Services for Farmers Available Through Penn State Law
Free Legal Services for Farmers Available Through Penn State Law - News News
Penn State Law is offering farmers the opportunity to obtain free legal services through its Rural Economic Development Clinic. More
Photo courtesy of Just Harvest
Building a Farmers Market - Workshops Workshops
Walk through the Market Square Farmers Market as a case study to learn about how to build a successful farmers market yourself. More
Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
Social Media Education Needs Survey
Social Media Education Needs Survey - News News
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
First Steps to a Marketing Strategy
First Steps to a Marketing Strategy - Articles Articles
As a small or beginning farmer, marketing takes on a special importance as you’re likely unable to rely on past relationships with consumers or the ability to produce large quantities for buyers. More
Good Roots Farm está bordeada por una calle muy transitada y muchos edificios. Foto: Francesco Di Gioia, Extensión de Penn State
En el Camino: Agricultura Urbana en Philadelphia - Articles Articles

En el Camino: Agricultura Urbana en Philadelphia

Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D., Thomas McCann

Ayer viajamos a Philadelphia para visitar fincas urbanas. More
Nice Roots Farm is bordered by a busy street and many buildings. Photo: Francesco Di Gioia, Penn State
On the Road: Urban Agriculture in Philadelphia - Articles Articles

On the Road: Urban Agriculture in Philadelphia

Elsa Sanchez, Ph.D., Thomas McCann, Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D.

The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas. More
Early peaches. Photo: Don Seifrit, Penn State
Peaches: Harvest and Postharvest Handling - Articles Articles
Peach cultivars have different markers of quality at harvest that determine readiness to be picked, but all cultivars should be harvested in a fashion that allows for the best taste and storability. More
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