Penn State Extension

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Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos

Consumer Behaviors Towards Wine Purchases: Marketing and Social Media

Kathy Kelley, Ph.D., Dana Ollendyke

4:13

Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research - Videos Videos
With more wineries entering the industry, it is essential to understand consumer preferences regarding wine produced within the mid-Atlantic and others. More
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines - Videos Videos
This video will showcase survey participant purchasing patterns of everyday and special occasion wines. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns - Videos Videos
This video will showcase survey participant consumption patterns. More
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns - Videos Videos

Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns

Kathy Kelley, Ph.D., Dana Ollendyke

8:22

This video will showcase survey participant purchasing patterns and outlets from which wines were purchased. More
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages - Videos Videos
Tasting room operators should be aware of other alcoholic beverages their clientele is consuming. This information can assist in new product development and expansion. More
Social Media for Agricultural Businesses: Blogs
Social Media for Agricultural Businesses: Blogs - Articles Articles
Creating a blog and using it to market your business. More
Internet Marketing: Monitoring the Effectiveness of Your Web Presence
Internet Marketing: Monitoring the Effectiveness of Your Web Presence - Articles Articles
Learn how to quantify website visitor rates, select effective keywords, and effectiveness of online communication with customers. More
Internet Marketing: Monitoring Online Discussion About Your Business
Internet Marketing: Monitoring Online Discussion About Your Business - Articles Articles
Monitoring what others are saying about your business online is an essential component of building and protecting your business’s reputation. More
Marketing to Ethnic Segments: Kosher Products
Marketing to Ethnic Segments: Kosher Products - Articles Articles
Ag producers should explore marketing to various sectors to maintain successful businesses. More
Marketing to Ethnic Segments: Halal Products
Marketing to Ethnic Segments: Halal Products - Articles Articles
Explore marketing to various sectors to maintain a successful business. More