While the growth in demand for locally sourced farm products seems to continue the complexity of a new market should be explored.
Molly Berntsen, Heather E. Manzo
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services.
With the high risk exposure in agribusiness, insurance policy options should be carefully considered for proper coverage. This article provides helpful tips for proactive insurance management.
Farmers are often surprised by the amount of record keeping that their agricultural enterprise can entail. After all, your passion is likely in the production of your crops!
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers.
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs.