Molly Berntsen, Heather E. Manzo
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services.
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers.
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs.