Heather E. Manzo, Molly Berntsen
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services.
Penn State Extension has developed new resources for weed management and is beginning to offer bilingual training opportunities.
With the high risk exposure in agribusiness, insurance policy options should be carefully considered for proper coverage. This article provides helpful tips for proactive insurance management.
Farmers are often surprised by the amount of record keeping that their agricultural enterprise can entail. After all, your passion is likely in the production of your crops!
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
The most important way that Tobacco Mosaic Virus (TMV) can be spread from plant to plant is on workers' hands, clothing or on tools.
This guide will assist you in starting an exciting and rewarding career in the Green Industry: landscape, lawn, nursery and greenhouse businesses.
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers.
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs.