Articles
Articles
Articles Customer Acquisition: What You Need To Know
Molly Berntsen, Heather E. Manzo
When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
Articles Find Your Niche: Cultivating Customers that Share Your Passion for Your Business
Heather E. Manzo, Molly Berntsen
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services. More
Articles Penn State Extension has developed new resources for weed management and is beginning to offer bilingual training opportunities. More
Articles With the high risk exposure in agribusiness, insurance policy options should be carefully considered for proper coverage. This article provides helpful tips for proactive insurance management. More
Articles Farmers are often surprised by the amount of record keeping that their agricultural enterprise can entail. After all, your passion is likely in the production of your crops! More
Articles Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Articles The most important way that Tobacco Mosaic Virus (TMV) can be spread from plant to plant is on workers' hands, clothing or on tools. More
Articles What is the Real Overhead of Your Business?
Emelie Swackhamer
There are many aspects of the cost of doing business. One aspect that business owners often don't understand is overhead. More
Articles On the Road: Yarnick's Farm
Elsa Sanchez, Ph.D., Robert Pollock, William Lamont, Jr., Ph.D.
Yarnick’s Farm in Indiana, PA includes 250 acres of outdoor production and 20 greenhouses of varying sizes and shapes. More
Articles Ten Easy Steps to Improve Greenhouse Efficiency
Daniel Ciolkosz, P.E., Lee Stivers
Winter low temperatures and high energy prices have greenhouse operators across the state looking for ways to manage heating and power costs. More
Articles This guide will assist you in starting an exciting and rewarding career in the Green Industry: landscape, lawn, nursery and greenhouse businesses. More
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers. More
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs. More
Articles Cut Flower Production
Thomas Ford, Lynn Kime, Jayson K. Harper, Ph.D., Steve Bogash
The specialty cut-flower business may fit well into a small-scale and part-time farming operation. More
Articles Creating and Hosting Events at Your Agribusiness
Kathy Kelley, Ph.D.
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Articles Transplant Production - Eckerton Hill Farm
Tianna DuPont
Farm profiles give new producers ideas and advice from experienced producers. More
Articles Do You Need a Pesticide License?
Emelie Swackhamer
If you are considering using a pesticide, it is important to make sure you are in compliance with Pennsylvania law. More
Articles Greenhouse Production
Lynn Kime
Greenhouse production may be year-round and can provide valuable cash flow throughout the year. More