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Inspirational Leadership Matters: The Four I's of Leadership
Inspirational Leadership Matters: The Four I's of Leadership - Articles Articles
There is a growing interest from business to encourage leadership skills, develop leadership abilities, and build leadership knowledge. More
Adding value is about exceeding buyer expectation.
Value Added - What, Why, How? - Articles Articles
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
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Customer Acquisition: What You Need To Know - Articles Articles

Customer Acquisition: What You Need To Know

Molly Berntsen, Heather E. Manzo

When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
CCO Creative Commons, pixaby.com
Find Your Niche: Cultivating Customers that Share Your Passion for Your Business - Articles Articles
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services. More
Zenik Crespo (back, right) assists Hispanic participants as they identify weeds at Johnston’s Everygreen Nursery in Erie. Photo: L. Follett, Johnston’s Evergreen Nursery
Bilingual Workshops Teach Integrated Weed Management - Articles Articles
Penn State Extension has developed new resources for weed management and is beginning to offer bilingual training opportunities. More
Knowing how to use insurance properly can be confusing. Photo Credit: https://www.flickr.com/photos/striatic/2144933705
Why Bother With Insurance? Tools to Hone Your Insurance Risk Management Plan - Articles Articles
With the high risk exposure in agribusiness, insurance policy options should be carefully considered for proper coverage. This article provides helpful tips for proactive insurance management. More
Planning and Record Keeping - Get Off To a Good Start This Season!
Planning and Record Keeping - Get Off To a Good Start This Season! - Articles Articles
Farmers are often surprised by the amount of record keeping that their agricultural enterprise can entail. After all, your passion is likely in the production of your crops! More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
Tobacco Mosaic Virus on petunia. Photo: T. Ford, Penn State
Tobacco Mosaic Virus Prevention Starts with Worker Training - Articles Articles
The most important way that Tobacco Mosaic Virus (TMV) can be spread from plant to plant is on workers' hands, clothing or on tools. More
Photo: iStockphoto.com
What is the Real Overhead of Your Business? - Articles Articles
There are many aspects of the cost of doing business. One aspect that business owners often don't understand is overhead. More
Greenhouse Production
Greenhouse Production - Articles Articles
Greenhouse production may be year-round and can provide valuable cash flow throughout the year. More
Listening to Customers through Interviews, Focus Groups and Surveys
Listening to Customers through Interviews, Focus Groups and Surveys - Articles Articles
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs. More
On the Road: Yarnick's Farm
On the Road: Yarnick's Farm - Articles Articles

On the Road: Yarnick's Farm

Elsa Sanchez, Ph.D., Robert Pollock, William Lamont, Jr., Ph.D.

Yarnick’s Farm in Indiana, PA includes 250 acres of outdoor production and 20 greenhouses of varying sizes and shapes. More
Listening to Your Customers: Surveys
Listening to Your Customers: Surveys - Articles Articles
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers. More
Creating and Hosting Events at Your Agribusiness
Creating and Hosting Events at Your Agribusiness - Articles Articles
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Do You Need a Pesticide License?
Do You Need a Pesticide License? - Articles Articles
If you are considering using a pesticide, it is important to make sure you are in compliance with Pennsylvania law. More
Photo credit: James Sellmer
Get Started in the Landscape, Lawn, Nursery and Greenhouse Businesses - Articles Articles
This guide will assist you in starting an exciting and rewarding career in the Green Industry: landscape, lawn, nursery and greenhouse businesses. More
Western Pennsylvania greenhouse operators gathered at Gumto Greenhouses on February 25th to tour the operation and to learn about energy efficiency.
Ten Easy Steps to Improve Greenhouse Efficiency - Articles Articles

Ten Easy Steps to Improve Greenhouse Efficiency

Daniel Ciolkosz, P.E., Lee Stivers

Winter low temperatures and high energy prices have greenhouse operators across the state looking for ways to manage heating and power costs. More
Plastic tunnel for early transplants
Transplant Production - Eckerton Hill Farm - Articles Articles
Farm profiles give new producers ideas and advice from experienced producers. More
Flower Production
Cut Flower Production - Articles Articles

Cut Flower Production

Thomas Ford, Lynn Kime, Jayson K. Harper, Ph.D., Steve Bogash

The specialty cut-flower business may fit well into a small-scale and part-time farming operation. More