Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
Winifred W. Mc Gee, Luke LaBorde, Ph.D.
This worksheet is a supplement to the Food for Profit: Price and Pricing fact sheet.
How to select a customer pool to participate in interviews, focus groups and surveys to help improve your business by listening to customer needs.
Surveys are one of the most common ways to gather information from customers, and are particularly useful in understanding your customers.
Considerations on how to best enhance the buying experience for current and future customers.