Retail Farm Market School: Merchandising
- Length
- .5
- Language
- English
- Note
- Registration is required for all events, regardless of cost.
- Event Format
- Virtual | Live
About the Live Webinar
Learn how effective merchandising can strengthen your market's success in this webinar featuring the merchandising module from the Penn State Extension Retail Farm Market School course. Building on the American Marketing Association's definition—planning the right merchandise, in the right place, at the right time, in the right quantities, and at the right price—this session emphasizes the importance of understanding your target audience before implementing any strategy. Participants will gain practical guidance drawn from the course's broader focus on best practices in food preparation and handling, market signage, customer service, ordering, and receiving.
This event is being offered at no charge to participants.Â
Registration is required to receive the link to access the webinar.
A link to the recorded webinar will be emailed to registrants within ten business days after the live event. The recording will be accessible for six months from the event date.
- New farm market employees (roadside stands, farmers market vendors)
- Experienced farm market employees
- People interested in becoming a farm market employee
- Farm market managers
- Produce personnel in grocery stores
- Market design and lighting
- Displays
- Signage principles
How do I access a webinar?
When you register for a webinar, you will also receive email instructions to help you access the webinar.
How long is a webinar?
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If I register for a webinar, but am unable to attend the live session, can I view a recording of the webinar at a later time?
Yes, registrants will have access to view the webinar recording regardless if they attended the live session. A link to the recorded webinar will be emailed to registrants within 10 business days after the live session occurred. You will have access to view the recording for six months from the date of the event.
Can a recorded webinar be viewed multiple times?
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In most cases, yes. Most live webinars give participants an opportunity to ask questions and communicate through a chat box. The chat box is actively monitored, and the presenter(s) will facilitate communication.
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How do I register for a webinar over the phone?
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