Retail Farm Market School

This online course teaches the basics of handling, preparing, and selling produce. Learn hands-on strategies to apply at markets and roadside stands.
Retail Farm Market School - Online Courses
Skill Level: Beginner, Intermediate
Length of Access: 365 days
Sections: 9
Length: 6 hours
Language: English
Note: Once you successfully complete the course, you will receive a certificate of completion.




Tremendous growth is occurring in the retail produce industry. Customers today are health-conscious, and are buying more produce than ever before. They want to shop at markets and farm stands where they can find high-quality fresh products and well-informed produce professionals.

In this course, you will learn about the many facets of being a retail farm market professional, including how to keep produce in peak condition for as long as possible, how to display it well, and thus how to build the profitability of the market. You will learn best practices for food preparation and handling, merchandising and market signs, customer service, ordering, and receiving. What you will learn will help set you apart from other vendors and get more of your products into consumers' hands.

Who is this for?
  • New farm market employees (roadside stands, farmers' market vendors)
  • Experienced farm market employees
  • People interested in becoming a farm market employee
  • Farm market managers
  • Produce personnel in grocery stores
What will you learn?
  • Produce science
  • Product care, handling and environmental control practices
  • Trimming and crisping
  • Cleaning and sanitation practices
  • Considerations for fresh-cut produce
  • Merchandising strategies, including design, lighting, displays, and signage
  • Effective customer service strategies
  • Calculating market orders
  • Receiving and storage techniques


Business Transition Farm Management Succession Adult Education Commodity Marketing

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