Retail Farm Market School

This online course teaches the basics of handling, preparing, and selling produce. Learn hands-on strategies to apply at markets and roadside stands.
Retail Farm Market School - Online Courses
Skill Level: Beginner, Intermediate
Length of Access: 365 days
Sections: 9
Length: 6 hours
Language: English
Note: This course offers a certificate.

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Tremendous growth is occurring in the retail produce industry. Customers today are health-conscious and buying more produce than ever before. They want to shop at markets and farm stands where they can find high-quality fresh products and well-informed produce professionals.

In this asynchronous, self-paced course, you will learn about the many facets of being a retail farm market professional, including how to keep produce in peak condition for as long as possible, how to display it well, and thus how to build the profitability of the market.

Videos will teach you about best practices for food preparation and handling, merchandising and market signs, customer service, ordering, and receiving. You will be able to print handouts about produce science, crisping, trimming, signage, ordering, and receiving. Check your learning questions after each video will help you apply what you learn.

Additionally, you will have the option of taking a graded final course quiz. When you pass the quiz, you will receive a certificate of course completion.

Who is this for?
  • New farm market employees (roadside stands, farmers' market vendors)
  • Experienced farm market employees
  • People interested in becoming a farm market employee
  • Farm market managers
  • Produce personnel in grocery stores
What will you learn?

You will learn how to:

  • use produce science best practices
  • handle products
  • trim and crisp produce
  • implement cleaning, sanitation, and environmental practices
  • care for fresh-cut produce
  • implement merchandising and customer service strategies
  • calculate market orders
  • receive and store products


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