New Farmers Market Research Project

Penn State and Cornell Extension's new farmers market research project works with farmer vendors who use Square POS system in New York and Pennsylvania markets to analyze the vendor data and look for trends and opportunities to increase sales for the participating farms.

Benefits of Participating in the Project

• Free analysis of your market data
• Practical advice to increase your sales
• 1-on-1 consulting from research team
• Access a dashboard of performance metrics (coming soon)
• Project results benefit the entire farm community

Basic Requirements

1. Farms that sell at a NY or PA farmers market(s)
2. Use the Square POS (Point Of Sale) system
3. Record every customer transaction at markets in real-time, including cash sales

Join the Farmers Market Research Project. Our Enrollment Survey will walk you through the steps of creating an account and sharing access to your Square Data.

For questions contact Matt LeRoux at mnl28@cornell.edu or Brian Moyer at bfm3@psu.edu

For more information and to enroll go to Farmers market research.