Markup vs. Gross Profit: Are You Really Profitable?

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Length: 31:38

Language: English

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Recorded: July 21, 2026, 12:00 PM - 12:30 PM

Extension Educator, Business Development

Expertise

Farm and Food Business
Financial Management
Business Planning
Farm Succession Planning
Strategic Planning
Workforce Development

Interim Director, Center for Plant Excellence

Expertise

Entrepreneurship & Business Development
Marketing Strategy & Analysis
Digital Marketing & Brand Strategy
Storytelling & Communication
Photography, Video & Visual Media

Education Program Associate, Business and Community Vitality

Expertise

Direct to consumer marketing and regulations
Farmers Markets
On-Farm Markets
Public Markets
Retail Marketing
Value Chain Coordination

Associate State Program Leader, Energy, Business and Community Vitality

Expertise

Hard Cider
Agricultural International Development
Value Added Product Marketing and Business Development

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Markup vs. Gross Profit: Are You Really Profitable?

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Length 30 minutes

Recorded Jul 21, 2026

Is your business operating at maximum profitability? Join us to learn how to distinguish between markup and profit to enhance your business's financial success!

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