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Have You Achieved Tasting Room Loyalty - Videos Videos
To win loyalty, you will need to improve your customers’ tasting room experience. More
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos

Consumer Behaviors Towards Wine Purchases: Marketing and Social Media

Kathy Kelley, Ph.D., Dana Ollendyke

4:13

Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research - Videos Videos
With more wineries entering the industry, it is essential to understand consumer preferences regarding wine produced within the mid-Atlantic and others. More
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines - Videos Videos
This video will showcase survey participant purchasing patterns of everyday and special occasion wines. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns - Videos Videos
This video will showcase survey participant consumption patterns. More
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns - Videos Videos

Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns

Kathy Kelley, Ph.D., Dana Ollendyke

8:22

This video will showcase survey participant purchasing patterns and outlets from which wines were purchased. More
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages - Videos Videos
Tasting room operators should be aware of other alcoholic beverages their clientele is consuming. This information can assist in new product development and expansion. More