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Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos

Consumer Behaviors Towards Wine Purchases: Marketing and Social Media

Kathy Kelley, Ph.D., Dana Ollendyke

4:13

Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
Photo by Thomas Martinsen
Have You Achieved Tasting Room Loyalty - Videos Videos
To win loyalty, you will need to improve your customers’ tasting room experience. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research - Videos Videos
With more wineries entering the industry, it is essential to understand consumer preferences regarding wine produced within the mid-Atlantic and others. More
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines - Videos Videos
This video will showcase survey participant purchasing patterns of everyday and special occasion wines. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns - Videos Videos
This video will showcase survey participant consumption patterns. More
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns - Videos Videos
This video will showcase survey participant purchasing patterns and outlets from which wines were purchased. More
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages
Consumer Attitude and Behavior Toward Wine Purchases: Other Alcoholic Beverages - Videos Videos
Tasting room operators should be aware of other alcoholic beverages their clientele is consuming. This information can assist in new product development and expansion. More
Wine Marketing
Wine Marketing - Articles Articles

Wine Marketing

Kathy Kelley, Ph.D.

Getting wines into local restuarants. More
Volatile Acidity in Wine
Volatile Acidity in Wine - Articles Articles

Volatile Acidity in Wine

Michela Centinari, Ph.D., Sharon I Gripp

Volatile acidity (VA) is a measure of the wine’s gaseous acids that contributes to the smell and taste of vinegar in wine. More
Starting a Lab in a Small Commercial Winery
Starting a Lab in a Small Commercial Winery - Articles Articles
The following is a guide meant to help establish a wine lab in a small (<10,000 cases annual production) to mid-size (<30,000 cases) winery. More
Preparation for Harvest
Preparation for Harvest - Articles Articles
A series of tasks are required for harvest preparation: ordering supplies, checking equipment, preparing the enology lab, updating SOP's, assessing safety risks, and visiting the vineyard. More
Nutrient Management during Fermentation
Nutrient Management during Fermentation - Articles Articles

Nutrient Management during Fermentation

Michela Centinari, Ph.D.

This article explains what YAN is, the advantages of measuring and treating it, and how to determine what your YAN value means, among other YAN-related topics. More
Managing Sour Rotted Fruit in the Cellar
Managing Sour Rotted Fruit in the Cellar - Articles Articles
Like many grape diseases, sour rot is not specific to one genus and species of bacteria, and it’s difficult for winemakers to know how to deal with such infections. More
Enological Products and Their Uses
Enological Products and Their Uses - Articles Articles

Enological Products and Their Uses

Michela Centinari, Ph.D.

This article provides information on the basic enology additives: Fermentation Nutrients, Enological Tannins, Polysaccharides or Inactivated Yeasts, and Fining Agents. More
Carboys are filled to minimize oxygen exposure during storage. Keeping the carboys in a cool area also helps maintain freshness. Photo by Denise M. Gardner
Production Tips for the Home Winemaker - Articles Articles
The following article discusses some possible considerations when making wine at home. More
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