Market Trends

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Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos

Consumer Behaviors Towards Wine Purchases: Marketing and Social Media

Kathy Kelley, Ph.D., Dana Ollendyke

4:13

Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
Winery Economics to Consider in Pennsylvania
Winery Economics to Consider in Pennsylvania - Articles Articles
The following is a summary of small commercial winery economics as presented by Dr. Gerald White during the 2012 Eastern Winery Exposition (EWE) Conference. More
The American Wine Consumer in 2012: A Summary
The American Wine Consumer in 2012: A Summary - Articles Articles
The following is a summary of Patty Held's 2012 EWE presentation on the distinction between two groups of Millennials and how wineries can market to their differences. More
A Perspective of the Pennsylvania Wine Industry
A Perspective of the Pennsylvania Wine Industry - Articles Articles
Joe Roberts, national wine blogger, discusses PA wine quality as of the 2012 vintage year, how to enhance quality over time, and insights for the future. More