Business Management

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Photo by Thomas Martinsen
Have You Achieved Tasting Room Loyalty - Videos Videos
To win loyalty, you will need to improve your customers’ tasting room experience. More
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media
Consumer Behaviors Towards Wine Purchases: Marketing and Social Media - Videos Videos
Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships. More
A Perspective of the Pennsylvania Wine Industry
A Perspective of the Pennsylvania Wine Industry - Articles Articles
Joe Roberts, national wine blogger, discusses PA wine quality as of the 2012 vintage year, how to enhance quality over time, and insights for the future. More
Wine Marketing
Wine Marketing - Articles Articles

Wine Marketing

Michela Centinari, Ph.D.

Getting wines into local restuarants. More
Starting a Winery
Starting a Winery - Articles Articles

Starting a Winery

Michela Centinari, Ph.D.

Are you looking to start a winery in PA? This article provides you with a list of "getting started" resources that are important for you to read while starting your winery. More
Tasting Room Employee Sensory Training
Tasting Room Employee Sensory Training - Articles Articles

Tasting Room Employee Sensory Training

Michela Centinari, Ph.D.

Understanding wine sensory evaluation to better adapt to consumer preferences aids in producing wines that will be sold successfully in the wine market. More
The American Wine Consumer in 2012: A Summary
The American Wine Consumer in 2012: A Summary - Articles Articles
The following is a summary of Patty Held's 2012 EWE presentation on the distinction between two groups of Millennials and how wineries can market to their differences. More
Winery Economics to Consider in Pennsylvania
Winery Economics to Consider in Pennsylvania - Articles Articles
The following is a summary of small commercial winery economics as presented by Dr. Gerald White during the 2012 Eastern Winery Exposition (EWE) Conference. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research
Consumer Attitude and Behavior toward Wine Purchases: Introduction to the Research - Videos Videos
With more wineries entering the industry, it is essential to understand consumer preferences regarding wine produced within the mid-Atlantic and others. More
Consumer Attitude and Behavior toward Wine Purchases: Other Alcoholic Beverages
Consumer Attitude and Behavior toward Wine Purchases: Other Alcoholic Beverages - Videos Videos
Tasting room operators should be aware of other alcoholic beverages their clientele is consuming. This information can assist in new product development and expansion. More
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns
Consumer Attitude and Behavior toward Wine Purchases: Purchasing Patterns - Videos Videos
This video will showcase survey participant purchasing patterns and outlets from which wines were purchased. More
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns
Consumer Attitude and Behavior toward Wine Purchases: Introduction to Consumption Patterns - Videos Videos
This video will showcase survey participant consumption patterns. More
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines
Consumer Attitude and Behavior toward Wine Purchases: Everyday and Special Occasion Wines - Videos Videos
This video will showcase survey participant purchasing patterns of everyday and special occasion wines. More
Allowable Revisions to Approved COLA
Allowable Revisions to Approved COLA - Articles Articles
Make quick reasonable changes to your labels without applying for a new Certificate of Label Approval or COLA. More