Information on wine production and business management, including starting a winery, marketing and social media and winery economics in Pennsylvania. Tips on consumer attitudes toward purchasing wine and tasting room employee sensory training.
The Penn State Grape and Wine Team is supporting the blooming grape and wine industry.
To win loyalty, you will need to improve your customers’ tasting room experience.
By Kathy Kelley, Ph.D., Dana Ollendyke Length4:13
Using social media to inform consumers about the winery, wines, and events is an excellent way to build relationships.
By Kathy Kelley, Ph.D., Dana Ollendyke Length5:17
With more wineries entering the industry, it is essential to understand consumer preferences regarding wine produced within the mid-Atlantic and others.
By Kathy Kelley, Ph.D., Dana Ollendyke Length13:02
This video will showcase survey participant purchasing patterns of everyday and special occasion wines.
By Kathy Kelley, Ph.D., Dana Ollendyke Length13:07
This video will showcase survey participant consumption patterns.
By Kathy Kelley, Ph.D., Dana Ollendyke Length8:22
This video will showcase survey participant purchasing patterns and outlets from which wines were purchased.
By Kathy Kelley, Ph.D., Dana Ollendyke Length12:53
Tasting room operators should be aware of other alcoholic beverages their clientele is consuming. This information can assist in new product development and expansion.
Make quick reasonable changes to your labels without applying for a new Certificate of Label Approval or COLA.
The following is a summary of small commercial winery economics as presented by Dr. Gerald White during the 2012 Eastern Winery Exposition (EWE) Conference.
The following is a summary of Patty Held's 2012 EWE presentation on the distinction between two groups of Millennials and how wineries can market to their differences.
By Michela Centinari, Ph.D.
Understanding wine sensory evaluation to better adapt to consumer preferences aids in producing wines that will be sold successfully in the wine market.
Are you looking to start a winery in PA? This article provides you with a list of "getting started" resources that are important for you to read while starting your winery.
Joe Roberts, national wine blogger, discusses PA wine quality as of the 2012 vintage year, how to enhance quality over time, and insights for the future.