Food Business Innovation: Using Social Media

This video introduces viewers to the practice of using social media networks as a tool for conducting market research.
Food Business Innovation: Using Social Media - Videos

Description

Advantages and disadvantages to social media market research are discussed, followed by how engagement measures, such as "likes" and "shares" can be used to analyze consumer mindset. Finally, several examples from Facebook, Twitter, Pinterest, and Instagram are highlighted.

Instructors

Social media Business and marketing planning Farm business management Value-Added Dairy entrepreneurship & marketing

More by Sarah Cornelisse 

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