Lesson 5: Marketing

Simply put, your marketing plan clearly lays out your strategy to sell your venture to both your customers and your potential investors and bankers.

Selling directly to the consumer may significantly increase profits and prices above those received in conventional markets.

Throughout the year, lamb and goat is often the main course at holiday celebrations for many people. This creates an excellent opportunity for sheep and meat goat producers to plan their breeding seasons so that they can market their lambs or kids at the proper size for these holidays.