Calling All Agricultural Businesses With a Retail Space!

Do you need a customer’s perspective? Advice on marketing and merchandising strategies? Help with customer service?
Calling All Agricultural Businesses With a Retail Space! - News


Under the Ground provides the feedback you need to increase your retail sales.

Subscribe your agricultural business to 'Under the Ground' to better understand and enhance how you appear in the eyes of your customers!

Under the Ground is an annual subscription-based service and network through Penn State Extension that provides businesses with a comprehensive picture of their retail storefront from the eyes of peers and marketing specialists. This program is open to all small agricultural businesses in the Southeast quadrant of Pennsylvania that have a retail space.

Become part of the peer network that through direct observation as a secret shopper, participants will get to the root of how different agricultural retail spaces are designed to enhance the customer experience. Each business involved will receive quarterly reports detailing our feedback from both fellow business owners and industry specialists. Your quarterly reports will assess your displays, signage, customer service, etc.; all the components that help keep your customers coming back to your store.

In addition to observing other retail spaces and receiving quarterly feedback, you will build a solid peer network that regularly connects through a closed social media group, networking events, and tours. Exclusive discounted tickets will be available for special events curated around enhancing retail effectiveness, 2019/2020 is the year for the test pilot.

The focused area will be available to the following 19 counties in the southeast/southcentral quadrant of Pennsylvania: Adams, Berks, Bucks, Carbon, Chester, Cumberland, Dauphin, Delaware, Franklin, Lancaster, Lebanon, Lehigh, Monroe, Montgomery, Northampton, Perry, Philadelphia, Schuylkill, York.

Types of businesses: winery, on-farm markets, coffee roaster, craft cidery, bakery, craft brewery, distillery, miller, creamery, garden centers, butchers and meat markets, specialty oils, craft candy, homemade soaps, florist, apiarist, maple syrup producer, herb producer, wool/yarn, and canned goods.

The program subscription will be from May 1, 2019, to April 30, 2020. Please contact Tanya Lamo (717)334-6271 with any questions.

Register for Under the Ground by March 15, 2019, for an early bird discount! Registration closes April 15, 2019.