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As people who attend farmers markets know, they offer more to communities than food.

In the retail world, aspirational marketing means connecting products with customers' desired identity, values, or future goals.

Is your business operating at maximum profitability? Join us to learn how to distinguish between markup and profit to enhance your business's financial success!

A freeze event that struck Pennsylvania on the night of April 20 and into the morning of April 21 caused widespread and historic losses across the state's plant industries.

How market managers and growers can work together when fruit supply is reduced

Navigate tough customer questions this season with confidence. Learn practical strategies to explain crop challenges, address pricing concerns, and build trust at your farm stand or market.

Join this virtual event to discuss issues and solutions with other market managers.

Clear, attractive signs help shoppers make faster decisions, reduce staff workload, and highlight the unique value of local farm products.

SNAP is a federal nutrition program that helps participants stretch food budget dollars and purchase healthy food.

A roadside stand is a way for farmers to sell their produce in a place with (hopefully) high visibility.

This report showcases results of a study done at a Delaware farm market.

If you are interested in selling alcohol at a farm markets, it is imperative to fully understand the rules and applications of the Pennsylvania Liquor Control Board.

A mystery shop can allow a farm market to see how a customer views their market experience.

The Urban Agriculture Special Committee of Pittsburgh created a guide to explain the benefits of urban agriculture.

By tracking the number of customers who attend your market, you can easily map out your growth.

This listing describes resources that are available to farmers and farm markets during disasters.

A new year means a new set of food trends! As in years past, we provide insight into some publications and posts by well-established marketing firms, associations, and supermarket chains.

This Toolkit from the Center for Agriculture and Food Systems includes legal resources, best practice recommendations, and case studies for market leaders on selecting and enhancing business structures, SNAP benefits, and managing common risks.

The following best practices, supported by research and industry guidance, highlight the essentials every market should review regularly.

A useful checklist for individuals operating a stall at a farmers market.

The goal of the cooperative research agreement was to increase the general public's understanding of the diverse forms that farmers markets in the United States take.

Pennsylvania ranks third in the nation for the number of farms we have that sell directly to consumers. You can shop from more than 6,400 farms and enjoy agritourism activities at more than 700 farms.

Large retailers use demographic data to tailor their offerings, and farm markets can do the same.

This mapping instrument has been designed to assist policymakers, entrepreneurs, farmers, and other food system actors to make informed decisions concerning local development.

Thinking of selling your products at a farmers market? There is much more to being a vendor at a market than "piling it high and watching it fly."