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We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.

Collecting customer information and data is crucial for retail farm markets to understand customer preferences, improve service offerings, and enhance marketing strategies and the customer experience.

Drought and high temperatures during the summer months can affect many commodities grown by Pennsylvania field croppers. This article contains a list of questions and information for growers to utilize when experiencing such conditions.

Managing increased customer traffic at your farm market can be both a rewarding and challenging experience. Higher foot traffic means more sales opportunities, but it also requires strategic planning to ensure a smooth operation.

in 2023, the Farm Market Bus Tour visited markets across Delaware to helps farm market owners and staff stay current, competitive, and connected in today’s local food marketplace.

Use these tips to start sourcing local and regional produce at an auction.

Learn innovative strategies for attracting customers, boosting sales, and strengthening community ties. Featuring real-world insights from Plum Creek Farm Market and Creamery.

Offering practical strategies from the 2024 Retail Farm Market Bus Tour, this webinar focuses on enhancing retail farm market appeal, boosting profitability, and effectively integrating agritourism.

In the realm of marketing and business, the terms "brand" and "logo" are often used interchangeably, but they signify distinct concepts.

As we reflect on the challenges and triumphs of the past year, the results of the 2023 benchmark survey of farm markets offer valuable insights into the trends, innovations, and opportunities shaping this dynamic sector.

Are you ready to invest in planning for your farm? The Pennsylvania Department of Agriculture’s Farm Vitality Grant Program will reimburse 75% of costs up to $11,250.

Produce auctions allow farmers to sell their bounty efficiently, leaving more time for farming. Here, we set the record straight on produce auctions.

Come join our discussion on leveraging regional pricing data for farm market vendors to enhance their pricing strategies.

Retaining CSA members not only ensures a stable income for farmers but also fosters a sense of community and commitment to local food systems.

Farmers markets are essential businesses and community spaces. Asset mapping is a process that can help markets grow despite limited resources.

In the world of farm markets, building a loyal customer base is essential for long-term success.

Setting the right prices for your produce at farmers markets is a delicate balancing act. Let's explore six common pricing methods for produce at farmers markets.

Creating a compelling destination marketing strategy for retail farm markets involves promoting your markets' unique experiences, products, and atmosphere.

Results from a QR code market assessment survey of farmers market customers.

One of the most potent strategies that has emerged in recent years is the seamless integration of marketing automation and personalized engagement techniques.

To ensure egg quality in small flocks, egg producers must learn to properly handle the eggs they produce.

Understanding the difference between markup and profit margin is critical to the success of your business.

How do you engage with your market's customers to better understand what they purchase and what they would like to purchase.

Observations on sales prices at PA produce auctions in 2021 and 2022

By tracking the number of customers who attend your market, you can easily map out your growth.