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Penn State Extension conducted a comprehensive survey across multiple markets in 2025. Explore the findings and compare them to national trends to identify opportunities for growth and engagement.

Turn your farm market into the place everyone wants to visit. Here are 9 steps to improve your on line marketing.

Underperforming products don't just affect your bottom line; they also impact the customer experience and inventory efficiency.

Understand and align with your customers' sustainability values to strengthen your market presence.

New USDA Study Highlights the Broader Impact of Organizationally Managed Farmers Markets.

The Farmers Market Coalition (FMC) has launched a powerful new resource for farmers market operators and support organizations.

Join this virtual event to discuss issues and solutions with other market managers.

The Pennsylvania Department of Agriculture (PDA) is tasked with the licensing and inspection of retail food facilities in the Commonwealth.

Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing, and a layout that encourages customers to explore and buy.

The fresh food industry is evolving rapidly in response to consumer preferences, technological advances, and global sustainability concerns.

Is your business operating at maximum profitability? Join us to learn how to distinguish between markup and profit to enhance your business's financial success!

Sensory merchandising is a powerful strategy retailers use to enhance the shopping experience by engaging multiple senses of customers.

The result from this survey tells us that Retail Farm Markets generate a conservative figure of over $200 million in economic activity in Pennsylvania.

Understanding customer behavior and preferences is essential for the success of retail farm markets.

The PA Turnpike has teamed up with local farmers for more than 20 years to provide travelers with the opportunity to purchase locally-grown fresh produce and quality foods.

The research project is designed to help farmers increase their farmers market sales.

A well-defined value proposition is essential for retail farm markets to stand out in a competitive landscape. It communicates the unique benefits and value your farm offers to customers, helping to attract and retain loyal patrons.

Market patrons want to buy from vendors whose products appear clean, high quality, with clear pricing and attractive displays. You can increase your market day bottom line by creating a plan to sell your products at the farmers market.

Email marketing is still considered one of the most effective marketing tools. However, email marketing requires a strategy.

There are close to 700 Retail Farm Markets in Pennsylvania. Any thing from a self-serve wagon at the end of a farm lane to a large several thousand square foot building with multiple employees.

Penn State Extension's PA Farm Markets program has created a Retail Farm Market Development workbook for those who are considering starting a farm market or looking to improve an existing market.

This tool will assist a farm owner when considering all aspects of starting a farm market for direct-to-consumer sales.

Creating a marketing plan is essential for guiding your business’s marketing efforts and ensuring you achieve your goals.

We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.

Collecting customer information and data is crucial for retail farm markets to understand customer preferences, improve service offerings, and enhance marketing strategies and the customer experience.