Management
There are lots of things you’re responsible for if you want to run a farmers market. On this page, you’ll find a range of helpful resources. Learn about farmers market management, best practices, and farm market safety.
Farmers Market Management and Best Practices
Farmers markets come in many shapes and sizes, but management skills and best practices are common to them all. All retail food facilities, including farm markets and farm stands, have to be inspected and licenses by the PA Department of Agriculture (PDA). A guidebook has been issued to help farmers markets and people selling products through a retail farm market or farm stand meet the regulatory requirements.
Rules and regulations have to be followed, and these are important for setting guidelines for vendors at a farmers market. Legal incorporation of a farmers market is one of the legal issues you might have to contend with.
If you want to increase your market day bottom line, take some time evaluating how you plan to sell your products. Prospective customers will expect to see certain things from you. When you get ready for farmers market season, consider signage, displays, and telling your story.
Developing a roadside farm market is a viable alternative to community farmers markets. However, it does require a great deal of planning and a thorough examination of a wide range of issues. A basic understanding of some accounting principles is key for managing cash flow for your market. Financial support is available via Community Supported Agriculture.
Farm Market Safety
Food safety practices must be in place at every point along the farm-to-fork continuum, including farmers markets. Ensuring food safety at farmers markets is an important responsibility of the vendors. The Farmers Market Food Safety Resource Guide provides detailed information on food safety concepts and includes practical tips and checklists.
Farm market safety also involves preparations for natural disasters. See what you can do to prepare your market, vendors, and shoppers for what might come next.
- Articles
Turn Seasonal Abundance Into Market-Day Sales
How to ensure those seasonal products leave with customers rather than returning to the farm at the end of the market day. - Articles
What's the Difference Between Markup and Profit?
Understanding the difference between markup and profit margin is critical to the success of your business. - Articles
Results of PA Farmers Market Assessment Survey 2023
Results from a QR code market assessment survey of farmers market customers. - Articles
Five Tips for Retail Farm Market Success
A successful farm market offers something more valuable than a transaction: confidence in the product, connection to the farm, and an experience customers want to repeat. - News
Do Farmers Markets Build Community? New Research Says Yes
Date Posted 8/4/2026As people who attend farmers markets know, they offer more to communities than food. - Webinars
Free
Markup vs. Gross Profit: Are You Really Profitable?
When Watch NowLength 30 minutesRecorded Jul 21, 2026Is your business operating at maximum profitability? Join us to learn how to distinguish between markup and profit to enhance your business's financial success! - News
Flexible Sourcing for Farm Markets This Season
Date Posted 6/1/2026How market managers and growers can work together when fruit supply is reduced - Webinars
Free
Farmers Market Manager Forum
When Multiple Options AvailableLength 1 hourJoin this virtual event to discuss issues and solutions with other market managers. - Articles
What is the Supplemental Nutrition Assistance Program?
SNAP is a federal nutrition program that helps participants stretch food budget dollars and purchase healthy food. - Articles
Testing New Ideas at a Farm Market
This report showcases results of a study done at a Delaware farm market. - Articles
Mystery Shop Form
A mystery shop can allow a farm market to see how a customer views their market experience. - Articles
Municipalities and Urban Agriculture
The Urban Agriculture Special Committee of Pittsburgh created a guide to explain the benefits of urban agriculture. - Articles
Farm Market Disaster Resources
This listing describes resources that are available to farmers and farm markets during disasters. - Articles
Steps Toward a Thriving Farm Market
The following best practices, supported by research and industry guidance, highlight the essentials every market should review regularly. - Articles
Agritourism in Pennsylvania - Legal and Regulatory Issues
This article provides an overview of issues agricultural operators in Pennsylvania must consider if they would like to start or expand an agritourism operation. - News
Impacts of Farmers Markets Managed by Organizations
Date Posted 1/9/2026The goal of the cooperative research agreement was to increase the general public's understanding of the diverse forms that farmers markets in the United States take. - News
Inside PA Farmers Markets: Spending, Shopping, and Trends
Date Posted 10/21/2025Penn State Extension conducted a comprehensive survey across multiple markets in 2025. Explore the findings and compare them to national trends to identify opportunities for growth and engagement. - Articles
Make Your Farm Market the Go-To Destination
Turn your farm market into the place everyone wants to visit. Here are 9 steps to improve your on line marketing. - News
Toolkit Empowers Farmers Markets to Measure Their Impact
Date Posted 8/4/2025The Farmers Market Coalition (FMC) has launched a powerful new resource for farmers market operators and support organizations. - Articles
Farmers Market Licensing Requirements
The Pennsylvania Department of Agriculture (PDA) is tasked with the licensing and inspection of retail food facilities in the Commonwealth. - Articles
Crafting a Strong Value Proposition for Retail Farm Markets
A well-defined value proposition is essential for retail farm markets to stand out in a competitive landscape. It communicates the unique benefits and value your farm offers to customers, helping to attract and retain loyal patrons. - News
New Workbook Empowers Retail Farm Markets to Boost Success
Date Posted 11/18/2024Penn State Extension's PA Farm Markets program has created a Retail Farm Market Development workbook for those who are considering starting a farm market or looking to improve an existing market. - Guides and Publications
$79.00
Market Development Workbook
This tool will assist a farm owner when considering all aspects of starting a farm market for direct-to-consumer sales. - Articles
Who is Shopping at Your Market?
Collecting customer information and data is crucial for retail farm markets to understand customer preferences, improve service offerings, and enhance marketing strategies and the customer experience. - Articles
Managing Crops During a Severe Drought: Q and A
Drought and high temperatures during the summer months can affect many commodities grown by Pennsylvania field croppers. This article contains a list of questions and information for growers to utilize when experiencing such conditions.


























