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Gain practical strategies to track, plan, and manage farm cash flow, make informed financial decisions, and strengthen long-term business resilience.

Consumers have multiple payment method options when making online purchases. For businesses implementing e-commerce, it's important to understand the forms of payment that consumers use and prefer for online purchasing.

This article will overview the advantages and challenges that a farm, food or ag business owner may be facing when deciding whether to implement e-commerce.

Once you create your online store, you need to let consumers know that it exists. This article outlines tools for promoting your e-commerce site.

The effectiveness of online marketing can be achieved by testing the impact of small changes. This article outlines how to implement the A/B testing process to assess and improve your marketing impact.

Customizable spreadsheets will assist organic grain farmers to estimate profitability and document management of a 3-year crop rotation.

Learn to create and manage enterprise budgets for farm transitions, with key tips and resources to support profitable, well-planned new farm ventures.

Learn more about the essential role agriculture plays in bringing food, fiber, and more to your lives!

Boost financial confidence in this webinar for farm owners. Learn to link personal and farm budgets using FarmPro PA and make smarter decisions.

Learn how to ensure your farm is seen as a real business—not a hobby—by the IRS, with tips on financial practices, tax rules, and proving a profit motive.

Explore how forming an LLC can protect your farm, ease transitions, and support new ventures—ideal for retiring, beginning, or diversifying farmers and ag-based business owners.

Boost your financing confidence with practical tips on building lender-ready financial statements and presenting your business for successful funding.

Learn the basics of designing and facilitating focus groups and analyzing qualitative data, with practical tools to support needs assessments, program planning, and evaluation.

Farm transition planning involves emotional and financial considerations. This webinar examines communication, fairness, and strategies to support long-term business continuity.

Learn how ambiguous loss affects farm families and agricultural professionals. Recognize its impacts and explore strategies that help individuals and families build resilience during change.

This video introduces viewers to the practice of using social media networks as a tool for conducting market research.

Crop insurance is available nationwide and gives you the freedom to choose the level of coverage you need based on your own risk experiences and preferences.

Learn to prepare and use farm financial statements to guide decisions and support a successful farm transition.

The following best practices, supported by research and industry guidance, highlight the essentials every market should review regularly.

Applying knowledge and structure to your pricing can give you the sales advantage.

This video discusses five types of price discounting options and situations for their use.

This article describes what a QR code is, how they work, how to create one, and how to use QR codes for marketing.

This series of videos highlights the perspectives and experiences of five women with different agritourism businesses on production, human resource, legal, and marketing risk management in Pennsylvania.

Explore proven farm transition strategies with Penn State Extension. Build communication skills, clarify goals, and plan management, ownership, and legacy decisions with confidence.

This article provides an overview of food trends suggested by top industry associations and organizations and those that appear in several other reputable lists.