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Email marketing is still considered one of the most effective marketing tools. However, email marketing requires a strategy.

Penn State Extension's PA Farm Markets program has created a Retail Farm Market Development workbook for those who are considering starting a farm market or looking to improve an existing market.

Join us for a one-hour webinar on creating an effective business plan, essential for farmers and food business owners seeking to grow or secure funding. Templates will be provided.

Consumer concerns about online shopping continue to exist, deterring more widespread use. To counter these concerns, there are several steps that businesses can take to enhance their online presence and encourage online purchasing.

Join us for an informative workshop designed for farmers interested in learning how to begin planning for their retirement.

Responding to online customer communications is a critical component of your business’s online customer care. This video highlights key aspects to ensure high quality interactions.

Los pimientos se prestan bien para la producción agrícola a pequeña escala y a tiempo parcial.

Of the 1.9 million U.S. farms estimated in the 2022 Census of Agriculture, 1.5% reported being engaged in agritourism and 6% had direct-to-consumer sales.

These tips provide guidance for growers looking to get started selling at produce auctions.

We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.

This article highlights the critical need for agritourism businesses to proactively manage potential conflicts by developing comprehensive plans.

Creating pricing strategies for agritourism involves considering costs, experience value, and visitor expectations. This article examines factors affecting pricing decisions, key strategies, and examples of helpful pricing tools.

The new Pennsylvania Agritourism Activity Protection Act is a welcome regulatory development for agritourism operators in Pennsylvania.

In this article, we discuss strategies for making agritourism farms more accessible to visitors with disabilities.

Implementing a visitor code of conduct and accommodations for pets and service dogs on agritourism farms enhances accessibility and inclusion.

Finding ways to diversify your income or extend your farming season can be an essential ingredient in ensuring that your business continues to thrive and be sustainable year after year.

Una tarea importante al iniciar una nueva empresa es elaborar un plan de negocios que sea una "hoja de ruta" para guiar el futuro del negocio o la empresa.

Managing Long Term Care costs can be a financial burden on farm families. PA Farm Link has published a guide to help PA families make asset purchases and transfer decisions.

This checklist is meant to be used as a guide as you examine prospective farm properties for lease or purchase.

Value-added agriculture offers important benefits for farmers interested in diversification of their farm operations. This article provides an overview of value-added agriculture and tips for getting started.

Learn and network at this exciting conference for women in the dairy industry!

Small-scale farming can be a very satisfying lifestyle, but to be financially successful you also need to view your operation as a business.

Discover growth strategies at this conference including Google, social media, AI marketing, farm funding, grants, retirement, legal tax tips, POS systems, finance apps.

Artificial intelligence (AI) tools have several possible applications within farm and ag business. This article discusses how AI tools operate, possible uses, limitations, considerations, and tips for using AI.

Generating fresh content is hard for any size business – here are some prompts to keep the creative ideas flowing.