If retailers don't know what customers want, or ignore requests, clientele may choose to shop elsewhere. Instead, learn about consumers and their interests.
Knowing how well your online marketing is performing requires the strategic and methodical use of analytic data. This article covers approaches to data use and common website and social media analytic data and their use.
Success with online sales starts with selecting the most appropriate online sales platform and continues through anticipating and meeting customer expectations.
Market research is a crucial activity for new farm businesses and those undergoing transformation. What is learned forms the foundation for developing the farm marketing strategy.
By Elsa Sánchez, Ph.D., Francesco Di Gioia, Ph. D., Thomas McCann, Robert Berghage, Ph.D.
The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas.
By Elsa Sánchez, Ph.D., William Lamont, Jr., Ph.D.
We visited with Micah and Bethany Spicher Schonberg and Gabby Bedeian at Plowshare Produce, a certified organic farm located in McAlevys Fort in Huntingdon County.
For major renovations or expansions, a lender will want a comprehensive financial plan that proves the farm's past profitability and justifies the expansion for further profits down the road.
Ag Marketing Educator, John Berry, reflects on one of the most common questions he's been asked over the course of his 20 years with Penn State Extension.
Adding farm product delivery services gives you the ability to sell and take farm products directly and conveniently to your customers. This article outlines the economics involved, and how to price delivery and hauling services.
Retailing directly to consumers can be a viable alternative marketing strategy and means of increasing profits for many small-scale agricultural ventures.
This series of videos highlights the perspectives and experiences of five women with different agritourism businesses on production, human resource, legal, and marketing risk management in Pennsylvania.
Land is the basic resource that distinguishes agriculture from most other types of businesses because it is required for the production of crops and livestock.
Como propietario de un negocio agrícola o de alguien que arrienda las tierras para su disposición agrícola, usted se enfrenta a problemas de responsabilidad civil.
