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Microgreens can appeal to home cooks and professional chefs. Marketing strategies should emphasize health benefits, sustainable production practices, visual appeal, and versatile culinary uses.

Geofencing enables marketing messages to reach recipients based on precise location data. This article explores geofencing and its benefits for farm direct marketing.

Saving for retirement can seem daunting when you have a stack of bills to pay each month. Taking small steps can add up long-term.

Attend our lunchtime webinar for tailored tips on crafting strong financial statements, ideal for entrepreneurs seeking financing, to grasp key metrics that lenders seek when evaluating your application and positioning your business for success.

Attend a brief lunchtime webinar to gain crucial insights and actionable strategies to fortify your business for the upcoming year.

Explore effective strategies for seamless generational transitions, conflict resolution, and communication excellence. Essential for farm owners, retiring farmers, new farmers, and business owners.

Master pricing and marketing strategies for animal protein, including value-added products like meat sticks and bundling, to boost profits and stay competitive.

Master setting expectations and time management for smoother operations. Ideal for small business owners and managers.

Ensure your financial future with a webinar on Social Security benefits for farmers. Learn key eligibility factors, planning strategies, and how to maximize benefits for long-term security.

Admittedly, talking about farm succession can be very difficult. Waiting too long to plan can be, too.

Augmented reality, blockchain, broadband, RFID, and connected digital devices may soon offer new opportunities to enhance efficiency and competitiveness.

The Center for Plant Excellence (CPE) is dedicated to advancing Pennsylvania’s plant industries by supporting research, fostering industry collaboration, and providing resources that drive sustainability and economic growth.

Help shape the future of Pennsylvania's plant industries through collaboration and research.

Transition and succession planning options to consider for the future of your business.

A new year means a new set of food trends! As in years past, we provide insight into some included in publications and posted by well-established marketing firms, associations, and supermarket chains.

Safeguard expansion efforts by recognizing and addressing potential challenges that could impede the success of your value-added agriculture business.

Explore emerging technologies in food, agriculture, and natural systems through expert insights and interactive discussions in this free 1-hour webinar, part of the Harvesting Innovation series.

A budget guide developed by Penn State Extension to help families create and follow a personalized spending plan that addresses both essential and flexible expenses while working toward financial goals.

An overview of what budgeting entails. A budget or spending plan involves six steps for managing your family's money.

The best way to navigate cash flow crunches is to communicate, keep current on recordkeeping, and be prepared.

A well-defined value proposition is essential for retail farm markets to stand out in a competitive landscape. It communicates the unique benefits and value your farm offers to customers, helping to attract and retain loyal patrons.

Modern point-of-sale systems perform functions beyond simple facilitation of cash transactions. System hardware and software offer the ability to accept multiple payment methods, manage customer data, and enhance efficiency.

Influencer marketing can be an effective way for your farm business to reach interested and receptive consumers and drive sales.

Email continues to be a key marketing tool for farm and ag businesses. Ensure email marketing effectiveness through the tips in this article.

When a crisis occurs, your management and communications of the event shape public perception, impact the future of your agritourism operation, and preserve the trust of customers, employees, and others.