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Differentiating themselves from the competition is necessary for retailers to become and remain foremost in their customers' minds.

New Generation Cooperatives shift the focus away from selling a commodity to offering a value-added product.

If retailers don't know what customers want, or ignore requests, clientele may choose to shop elsewhere. Instead, learn about consumers and their interests.

Are you looking to start a new food business? Are you an existing business looking for information on how to maximize your profitability?

Knowing how well your online marketing is performing requires the strategic and methodical use of analytic data. This article covers approaches to data use and common website and social media analytic data and their use.

Success with online sales starts with selecting the most appropriate online sales platform and continues through anticipating and meeting customer expectations.

Market research is a crucial activity for new farm businesses and those undergoing transformation. What is learned forms the foundation for developing the farm marketing strategy.

The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas.

Yarnick's Farm in Indiana, Pennsylvania, includes 250 acres of outdoor production and 20 greenhouses of varying sizes and shapes.

We visited with Ephraim Zook at his farm in Ephrata, PA. Ephraim has been farming vegetables on 60 acres since 2000.

We visited with Micah and Bethany Spicher Schonberg and Gabby Bedeian at Plowshare Produce, a certified organic farm located in McAlevys Fort in Huntingdon County.

Ayer viajamos a Philadelphia para visitar fincas urbanas.

For major renovations or expansions, a lender will want a comprehensive financial plan that proves the farm's past profitability and justifies the expansion for further profits down the road.

Tips to help you get the most out of your financial records.

Producer video describing the benefits, challenges, and marketing opportunities of a beef feeding operation.

Producer video describing the benefits, challenges, and marketing opportunities of a cow-calf operation.

The basic resources at the manager's disposal are land, labor, capital (buildings, machinery, equipment, livestock, cash, credit), and management.

The "Foodie Sites" suggested in this video are only the tip of the iceberg in online resources.

Ag Marketing Educator, John Berry, reflects on one of the most common questions he's been asked over the course of his 20 years with Penn State Extension.

USDA Whole-Farm Revenue Protection (WFRP) benefits diversified crop and livestock farms, insuring all products' combined revenues in one policy.

This video provides tips that will inspire you to take better photographs for your farm or food business.

The attraction of moving up the market channel is obvious. One of the challenges is an effective pricing strategy.

Key points to remember are quality and uniform product as well as good communication skills.

Adding farm product delivery services gives you the ability to sell and take farm products directly and conveniently to your customers. This article outlines the economics involved, and how to price delivery and hauling services.

There is a significant and growing interest in B&Bs by farm owners exploring options to diversify their product offerings.