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Adding value is about exceeding buyer expectation.
Value Added - What, Why, How? - Articles Articles
Sometimes I feel as though value-added is promoted as a certain road to success. To maintain and grow an economically viable business we would expect profitability. Value-added is not a risk-free path to achieving profits. More
Free Legal Services for Farmers Available Through Penn State Law
Free Legal Services for Farmers Available Through Penn State Law - News News
Penn State Law is offering farmers the opportunity to obtain free legal services through its Rural Economic Development Clinic. More
Photo courtesy of Just Harvest
Building a Farmers Market - Workshops Workshops

Building a Farmers Market


Towanda, PA

Walk through the Market Square Farmers Market as a case study to learn about how to build a successful farmers market yourself. More
Food Entrepreneurs
Food Entrepreneurs - Articles Articles

Food Entrepreneurs

Luke LaBorde, Ph.D.

Are you looking to start a new food business? Are you an existing business looking for information on how to maximize your profitability? More
Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
Social Media Education Needs Survey
Social Media Education Needs Survey - News News
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
First Steps to a Marketing Strategy
First Steps to a Marketing Strategy - Articles Articles
As a small or beginning farmer, marketing takes on a special importance as you’re likely unable to rely on past relationships with consumers or the ability to produce large quantities for buyers. More
Good Roots Farm está bordeada por una calle muy transitada y muchos edificios. Foto: Francesco Di Gioia, Extensión de Penn State
En el Camino: Agricultura Urbana en Philadelphia - Articles Articles

En el Camino: Agricultura Urbana en Philadelphia

Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D., Thomas McCann

Ayer viajamos a Philadelphia para visitar fincas urbanas. More
Nice Roots Farm is bordered by a busy street and many buildings. Photo: Francesco Di Gioia, Penn State
On the Road: Urban Agriculture in Philadelphia - Articles Articles

On the Road: Urban Agriculture in Philadelphia

Elsa Sanchez, Ph.D., Thomas McCann, Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D.

The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas. More
Early peaches. Photo: Don Seifrit, Penn State
Peaches: Harvest and Postharvest Handling - Articles Articles
Peach cultivars have different markers of quality at harvest that determine readiness to be picked, but all cultivars should be harvested in a fashion that allows for the best taste and storability. More
Social media app icons Pixelkult on CC0
How to Choose Which Social Media Sites to Use - Articles Articles
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
Photo courtesy of Grow Pittsburgh
Introduction to Selling Homegrown Produce - Workshops Workshops
Learn about your options as a backyard grower when it comes to selling your produce. More
Photo Credit: Alyssa A. Collins
Industrial Hemp Production - Articles Articles

Industrial Hemp Production

Gregory W. Roth, Ph.D., Jayson K. Harper, Ph.D., Alyssa Collins, Ph.D., Lynn Kime, Heather E. Manzo

This publication focuses on growing industrial hemp for either seed or fiber on an agronomic crop farm with a typical complement of tillage, planting, and harvest equipment. More
A market for local barley exists. Can it be profitable?
Exploring the Feasibility of Growing Malt Barley in Pennsylvania - Articles Articles
While the growth in demand for locally sourced farm products seems to continue the complexity of a new market should be explored. More
CCO Creative Commons,
2018 Food Flavor Trends - Articles Articles

2018 Food Flavor Trends

Molly Berntsen, Heather E. Manzo

Using these previews early in the market season can assist with seed selection and inspire seasonal flavors for all manner of value added goods, farm markets and farmers markets! More
CCO Creative Commons,
Customer Acquisition: What You Need To Know - Articles Articles

Customer Acquisition: What You Need To Know

Molly Berntsen, Heather E. Manzo

When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
CCO Creative Commons,
Find Your Niche: Cultivating Customers that Share Your Passion for Your Business - Articles Articles
Every business needs a market-driven strategy to identify, target and reach customers looking for the unique attributes found in its products and services. More
Inspirational Leadership Matters: The Four I's of Leadership
Inspirational Leadership Matters: The Four I's of Leadership - News News
There is a growing interest from business to encourage leadership skills, develop leadership abilities, and build leadership knowledge. More
Table Grape Production
Table Grape Production - Articles Articles

Table Grape Production

Lynn Kime, Steve Bogash

The initial investment for grapes can be high depending on the production method chosen, land preparation, and initial investment in the vines. More
Tanya Lamo, Penn State University
Cork & Cellar Italy Tour - Workshops Workshops

Cork & Cellar Italy Tour


Florence, Italy

Visit wineries of all sizes, tour vineyards, and experience the Italian wine market. More
"Exploration-Innovation" by Missy Schmidt on CC BY 2.0
Exploring USDA Small Business Innovation Research - Workshops Workshops
A workshop introducing the Small Business Innovation Research (SBIR) program, a federal initiative for grant funding of innovative research conducted by small businesses. More
Attractive displays enhance sales.
Creating Effective Displays - Articles Articles
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions. More
Marketing is the management function generating revenue.
Retail Farm Market - Pricing - Articles Articles
The attraction of moving up the market channel is obvious. One of the challenges is an effective pricing strategy. More
How do we combine land, labor and capital?
What is "Business Management'? - Articles Articles
The basic resources at the manager’s disposal are land, labor, capital (buildings, machinery, equipment, livestock, cash, credit) and management. More
MPP (Margin Protection Program) for Dairy - Question and Answer Sessions
MPP (Margin Protection Program) for Dairy - Question and Answer Sessions - Webinars Webinars
Have questions about MPP? Want to learn more about MPP and if its right for your dairy farm? Join in on a Question and Answer Webinar to learn more. More
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