Marketing

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Greenhouse Production
Greenhouse Production - Articles Articles
Greenhouse production may be year-round and can provide valuable cash flow throughout the year. More
Winery Tasting Room Essentials
Winery Tasting Room Essentials - Articles Articles

Winery Tasting Room Essentials

Kathy Kelley, Ph.D.

Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants. More
Golden Delicious Apples
Apple Production - Articles Articles

Apple Production

Jayson K. Harper, Ph.D., Lynn Kime, Robert Crassweller, Ph.D.

Apples may be grown in many parts of the country and lend themselves well to part-time farming operations. More
Harvest Calendar
Harvest Calendar - Articles Articles

Harvest Calendar

John Berry

This calendar will assist with matching your production with your marketing. More
Choosing the Right Market Channel
Choosing the Right Market Channel - Articles Articles
Diversified farming means being experts in production and having a market for each product. How we plan to sell our products is just as important as deciding how we will grow them. More
Internet Marketing: Monitoring the Effectiveness of Your Web Presence
Internet Marketing: Monitoring the Effectiveness of Your Web Presence - Articles Articles
Learn how to quantify website visitor rates, select effective keywords, and effectiveness of online communication with customers. More
Building Your Business with an E-mail Marketing Program
Building Your Business with an E-mail Marketing Program - Articles Articles

Building Your Business with an E-mail Marketing Program

Kathy Kelley, Ph.D., Sarah Cornelisse

E-mail marketing campaigns can provide a good return on investment, having a potentially larger impact than search engines, displays, print, TV, and nontraditional methods like text messaging. More
Wine Grape Production
Wine Grape Production - Articles Articles

Wine Grape Production

Jayson K. Harper, Ph.D., Lynn Kime

Grapes are produced in many areas throughout the Commonwealth and lend themselves well to small-scale and part-time farming operations. More
Internet Marketing: Monitoring Online Discussion About Your Business
Internet Marketing: Monitoring Online Discussion About Your Business - Articles Articles
Monitoring what others are saying about your business online is an essential component of building and protecting your business’s reputation. More
Layout and Design for Retail Agricultural Businesses
Layout and Design for Retail Agricultural Businesses - Articles Articles
A retailer’s purpose is to meet consumer needs and wants; create a space that is inviting and visually appealing. More
Community Supported Agriculture: Part II: Members and Their Role
Community Supported Agriculture: Part II: Members and Their Role - Articles Articles
Members and their role in CSAs. More
A group of NGC members discuss their business plan and marketing options.
An Introduction to New Generation Cooperatives - Articles Articles
New Generation Cooperatives shift the focus away from selling a commodity to offering a value-added product. More
Creating and Hosting Events at Your Agribusiness
Creating and Hosting Events at Your Agribusiness - Articles Articles
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most, and targeting your primary customers for a “night out”. More
Asking Good Questions: Surveys
Asking Good Questions: Surveys - Articles Articles

Asking Good Questions: Surveys

Kathryn Brasier, Ph.D.

Surveys are probably the most common method of gathering information from customers, and are particularly useful for understanding the proportions of your customers that fit a particular description. More
Listening to Your Customers: Asking Good Questions
Listening to Your Customers: Asking Good Questions - Articles Articles
There are several reasons and methods for gathering information about customers. Regardless of the method you choose, receiving good data relies on the quality of the questions you ask. More
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