Marketing

Information on business management, including marketing, value-added agriculture, discounts, Facebook, Twitter, CSA, internet marketing, organic produce and beekeeping. Tips on choosing a pricing method and using direct mail.

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Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
Social Media Education Needs Survey
Social Media Education Needs Survey - News News
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
Good Roots Farm está bordeada por una calle muy transitada y muchos edificios. Foto: Francesco Di Gioia, Extensión de Penn State
En el Camino: Agricultura Urbana en Philadelphia - Articles Articles

En el Camino: Agricultura Urbana en Philadelphia

Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D., Thomas McCann

Ayer viajamos a Philadelphia para visitar fincas urbanas. More
Nice Roots Farm is bordered by a busy street and many buildings. Photo: Francesco Di Gioia, Penn State
On the Road: Urban Agriculture in Philadelphia - Articles Articles

On the Road: Urban Agriculture in Philadelphia

Elsa Sanchez, Ph.D., Thomas McCann, Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D.

The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas. More
Social media app icons Pixelkult on pixabay.com CC0
How to Choose Which Social Media Sites to Use - Articles Articles
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
A market for local barley exists. Can it be profitable?
Exploring the Feasibility of Growing Malt Barley in Pennsylvania - Articles Articles
While the growth in demand for locally sourced farm products seems to continue the complexity of a new market should be explored. More
CCO Creative Commons, pixaby.com
2018 Food Flavor Trends - Articles Articles

2018 Food Flavor Trends

Molly Berntsen, Heather E. Manzo

Using these previews early in the market season can assist with seed selection and inspire seasonal flavors for all manner of value added goods, farm markets and farmers markets! More
CCO Creative Commons, pixaby.com
Customer Acquisition: What You Need To Know - Articles Articles

Customer Acquisition: What You Need To Know

Molly Berntsen, Heather E. Manzo

When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
Tanya Lamo, Penn State University
Cork & Cellar Italy Tour - Workshops Workshops

Cork & Cellar Italy Tour

11/09/2018

Florence, Italy

$2,778.00
Visit wineries of all sizes, tour vineyards, and experience the Italian wine market. More
Attractive displays enhance sales.
Creating Effective Displays - Articles Articles
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions. More
Marketing is the management function generating revenue.
Retail Farm Market - Pricing - Articles Articles
The attraction of moving up the market channel is obvious. One of the challenges is an effective pricing strategy. More
Effective grain marketing is about confidence.
A Few Concepts on Marketing Commodity Grains - Articles Articles
Enhanced confidence in the ability to effectively market grain typically comes with a continuous exploration of concepts, market trends and historical information. More
Identifying Markets for Hispanic Produce Growers
Identifying Markets for Hispanic Produce Growers - Articles Articles
Penn State Extension is offering a new series of discussion groups in Spanish for next generation growers made possible by a Pennsylvania Department of Agriculture Specialty Crop Block Grant. More
Photo by Heather Manzo
Direct Marketing - Where to Begin - Articles Articles
Tips and important considerations when it comes to direct marketing for your farm. More
Communicating Thorny Issues to Customers and Media
Communicating Thorny Issues to Customers and Media - Articles Articles
How does your business communicate about controversial food production issues with your customers? More
Taking Good Photographs for Farm and Food Businesses
Taking Good Photographs for Farm and Food Businesses - Videos Videos

Taking Good Photographs for Farm and Food Businesses

Maria L Graziani, MBA, Juliette Enfield

10:45

This video provides tips that will inspire you to take better photographs for your farm or food business. More
Your Future In Focus Online
Your Future In Focus Online - Webinars Webinars

Your Future In Focus Online

12:00 AM 07/01/2014 - 11:55 PM 06/30/2019

$199.00
Your Future in Focus Online is a series of webinars designed specifically to lead farming and food entrepreneurs through the process of business planning. More
The Business of Hard Cider - Allowable Label Revisions
The Business of Hard Cider - Allowable Label Revisions - Videos Videos
Learn new allowable label revisions under the September 24, 2014 changes to your COLA. More
Price Discounts: Types and Use
Price Discounts: Types and Use - Videos Videos

Price Discounts: Types and Use

Sarah Cornelisse

3:59

This video discusses five types of price discounting options and situations for their use. More
The Joy of Farm Watching: A Roadside Guide to Pennsylvania Agriculture
The Joy of Farm Watching: A Roadside Guide to Pennsylvania Agriculture - Articles Articles
This pocket-sized guide provides annotated roadside photographs of typical and common farm types in Pennsylvania and is intended as an introduction to farmology--the study of farms and farming. More
Use it All: Drying Zucchini
Use it All: Drying Zucchini - Videos Videos

Use it All: Drying Zucchini

Winifred W. Mc Gee, Litha Sivanandan

11:41

Farmers' market days often end with zucchini still piled on the counter. Making this surplus into dehydrated chips will "use it all." This video shows the production stages from field to table. More
Product Pricing: Choosing a Pricing Method
Product Pricing: Choosing a Pricing Method - Videos Videos

Product Pricing: Choosing a Pricing Method

Sarah Cornelisse

7:11

Product pricing requires that many factors be considered. This video will cover five pricing methods that can be used. Pricing methods should be chosen with your business goals in mind. More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
The Most Profitable Crop!
The Most Profitable Crop! - Articles Articles
Ag Marketing Educator, John Berry, reflects on one of the most common questions he's been asked over the course of his 20 years with Penn State Extension. More
Introduction to Value-Added Dairy
Introduction to Value-Added Dairy - Online Courses Online Courses

Introduction to Value-Added Dairy

5

3 hours

$59.00
In this online course, learn about producing dairy products, such as yogurt and cheese. Apply marketing and financial tools to make profitable decisions. More
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