Marketing

Information on business management, including marketing, value-added agriculture, discounts, Facebook, Twitter, CSA, internet marketing, organic produce and beekeeping. Tips on choosing a pricing method and using direct mail.

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Distillers Tour
Distillers Tour - Workshops Workshops

Distillers Tour

08/13/2018

Allentown, PA

$188.00
Join us to discuss distillery business operations, production, and marketing. More
Your Business Social Media Profile
Your Business Social Media Profile - Webinars Webinars

Your Business Social Media Profile

12:00 PM - 01:00 PM, 05/01/2018

$5.00
This webinar will discuss the evolution of social customer service, types of complainers and complaints, and the development of a social media response plan. More
Urban Farmers Market Workshop: Building Market Success
Urban Farmers Market Workshop: Building Market Success - Workshops Workshops

Urban Farmers Market Workshop: Building Market Success

04/24/2018

Philadelphia, PA

Free
Grow your market to full bloom: Tips and tools to build the success of your farmers market. More
Identifying Markets for Hispanic Produce Growers
Identifying Markets for Hispanic Produce Growers - Articles Articles
Penn State Extension is offering a new series of discussion groups in Spanish for next generation growers made possible by a Pennsylvania Department of Agriculture Specialty Crop Block Grant. More
Photo by Heather Manzo
Direct Marketing - Where to Begin - Articles Articles
Tips and important considerations when it comes to direct marketing for your farm. More
Communicating Thorny Issues to Customers and Media
Communicating Thorny Issues to Customers and Media - Articles Articles
How does your business communicate about controversial food production issues with your customers? More
Taking Good Photographs for Farm and Food Businesses
Taking Good Photographs for Farm and Food Businesses - Videos Videos

Taking Good Photographs for Farm and Food Businesses

Maria L Graziani, MBA, Juliette Enfield

10:45

This video provides tips that will inspire you to take better photographs for your farm or food business. More
Your Future In Focus Online
Your Future In Focus Online - Webinars Webinars

Your Future In Focus Online

12:00 AM 07/01/2014 - 11:55 PM 06/30/2019

$199.00
Your Future in Focus Online is a series of webinars designed specifically to lead farming and food entrepreneurs through the process of business planning. More
The Business of Hard Cider - Allowable Label Revisions
The Business of Hard Cider - Allowable Label Revisions - Videos Videos
Learn new allowable label revisions under the September 24, 2014 changes to your COLA. More
Price Discounts: Types and Use
Price Discounts: Types and Use - Videos Videos

Price Discounts: Types and Use

Sarah Cornelisse

3:59

This video discusses five types of price discounting options and situations for their use. More
The Joy of Farm Watching: A Roadside Guide to Pennsylvania Agriculture
The Joy of Farm Watching: A Roadside Guide to Pennsylvania Agriculture - Articles Articles
This pocket-sized guide provides annotated roadside photographs of typical and common farm types in Pennsylvania and is intended as an introduction to farmology--the study of farms and farming. More
Use it All: Drying Zucchini
Use it All: Drying Zucchini - Videos Videos

Use it All: Drying Zucchini

Winifred W. Mc Gee, Litha Sivanandan

11:41

Farmers' market days often end with zucchini still piled on the counter. Making this surplus into dehydrated chips will "use it all." This video shows the production stages from field to table. More
Product Pricing: Choosing a Pricing Method
Product Pricing: Choosing a Pricing Method - Videos Videos

Product Pricing: Choosing a Pricing Method

Sarah Cornelisse

7:11

Product pricing requires that many factors be considered. This video will cover five pricing methods that can be used. Pricing methods should be chosen with your business goals in mind. More
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer
Understanding Pricing Objectives and Strategies for the Value-Added Ag Producer - Articles Articles
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process. More
The Most Profitable Crop!
The Most Profitable Crop! - Articles Articles
Ag Marketing Educator, John Berry, reflects on one of the most common questions he's been asked over the course of his 20 years with Penn State Extension. More
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