Information on business management, including marketing, value-added agriculture, discounts, Facebook, Twitter, CSA, internet marketing, organic produce and beekeeping. Tips on choosing a pricing method and using direct mail.
By Sarah Cornelisse Length9:16
This video provides an overview of ways you can use social media for your farm business.
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media.
By Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D., Thomas McCann
Ayer viajamos a Philadelphia para visitar fincas urbanas.
By Elsa Sanchez, Ph.D., Thomas McCann, Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D.
The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas.
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?”
While the growth in demand for locally sourced farm products seems to continue the complexity of a new market should be explored.
By Molly Berntsen, Heather E. Manzo
Using these previews early in the market season can assist with seed selection and inspire seasonal flavors for all manner of value added goods, farm markets and farmers markets!
By Molly Berntsen, Heather E. Manzo
When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles!
Visit wineries of all sizes, tour vineyards, and experience the Italian wine market.
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions.
The attraction of moving up the market channel is obvious. One of the challenges is an effective pricing strategy.
Enhanced confidence in the ability to effectively market grain typically comes with a continuous exploration of concepts, market trends and historical information.
Penn State Extension is offering a new series of discussion groups in Spanish for next generation growers made possible by a Pennsylvania Department of Agriculture Specialty Crop Block Grant.
Tips and important considerations when it comes to direct marketing for your farm.
How does your business communicate about controversial food production issues with your customers?
By Maria L Graziani, MBA, Juliette Enfield Length10:45
This video provides tips that will inspire you to take better photographs for your farm or food business.
When12:00 AM 07/01/2014 - 11:55 PM 06/30/2019
Your Future in Focus Online is a series of webinars designed specifically to lead farming and food entrepreneurs through the process of business planning.
Learn new allowable label revisions under the September 24, 2014 changes to your COLA.
By Sarah Cornelisse Length3:59
This video discusses five types of price discounting options and situations for their use.
This pocket-sized guide provides annotated roadside photographs of typical and common farm types in Pennsylvania and is intended as an introduction to farmology--the study of farms and farming.
By Winifred W. Mc Gee, Litha Sivanandan Length11:41
Farmers' market days often end with zucchini still piled on the counter. Making this surplus into dehydrated chips will "use it all." This video shows the production stages from field to table.
By Sarah Cornelisse Length7:11
Product pricing requires that many factors be considered. This video will cover five pricing methods that can be used. Pricing methods should be chosen with your business goals in mind.
Choosing a pricing objective and associated strategy is an important function of the business owner and an integral part of the business plan or planning process.
Ag Marketing Educator, John Berry, reflects on one of the most common questions he's been asked over the course of his 20 years with Penn State Extension.
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In this online course, learn about producing dairy products, such as yogurt and cheese. Apply marketing and financial tools to make profitable decisions.