Marketing

Information on business management, including marketing, value-added agriculture, discounts, Facebook, Twitter, CSA, internet marketing, organic produce and beekeeping. Tips on choosing a pricing method and using direct mail.

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Cucumber
Cucumber Production - Articles Articles

Cucumber Production

Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Lynn Kime, Jayson K. Harper, Ph.D., Michael Orzolek, Ph.D., Steve Bogash

Multiple markets exist for growers with fewer than 5 acres, and many field operations, such as land preparation, planting, and harvesting, can be custom hired. More
What is Your Preharvest Marketing Strategy?
What is Your Preharvest Marketing Strategy? - Workshops Workshops

What is Your Preharvest Marketing Strategy?

Multiple Options Available

$65.00
Learn how to put together a winning grain-marketing game plan for your farm operation. More
Some 2018 Open Gate Farm Tour Bus Participants
Penn State Extension Coordinates Successful Lehigh Valley Open Gate Farm Tours - News News
Local Extension efforts coordinated the 2018 Lehigh Valley Open Gate Farm Tours at twenty-two farms/agricultural operations each in both Northampton and Lehigh counties. More
Photo courtesy of Harvest Valley Farms
Strategies for Success at Rural Farmers Markets - Workshops Workshops
Expand your business and grow customer connections at rural farmers markets. More
roadside stand sign
Strengthening Your Direct Marketing Sales - Workshops Workshops
Join us for an afternoon of farmer-led discussions and presentations on operating a successful on-farm retail business. Registration is free and lunch is included. More
Example of a local food school lunch at the School District of Philadelphia. Photo courtesy of Devon Sundberg.
Farm to School Buyer Grower Meeting - Workshops Workshops
Incorporating Pennsylvania Produce into Child Nutrition Programs for school meals. More
Photo courtesy of Just Harvest
Building a Farmers Market - Workshops Workshops
Walk through the Market Square Farmers Market as a case study to learn about how to build a successful farmers market yourself. More
Food Entrepreneurs
Food Entrepreneurs - Articles Articles

Food Entrepreneurs

Luke LaBorde, Ph.D.

Are you looking to start a new food business? Are you an existing business looking for information on how to maximize your profitability? More
Social Media for Ag Business: How Can You Use This Tool?
Social Media for Ag Business: How Can You Use This Tool? - Videos Videos
This video provides an overview of ways you can use social media for your farm business. More
Social Media Education Needs Survey
Social Media Education Needs Survey - News News
Whether you work with farmers, small businesses, community organizations, government, elected officials, or non-profits, there's the opportunity for each of these people and groups to use social media. More
Good Roots Farm está bordeada por una calle muy transitada y muchos edificios. Foto: Francesco Di Gioia, Extensión de Penn State
En el Camino: Agricultura Urbana en Philadelphia - Articles Articles

En el Camino: Agricultura Urbana en Philadelphia

Elsa Sanchez, Ph.D., Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D., Thomas McCann

Ayer viajamos a Philadelphia para visitar fincas urbanas. More
Nice Roots Farm is bordered by a busy street and many buildings. Photo: Francesco Di Gioia, Penn State
On the Road: Urban Agriculture in Philadelphia - Articles Articles

On the Road: Urban Agriculture in Philadelphia

Elsa Sanchez, Ph.D., Thomas McCann, Francesco Di Gioia, Ph. D., Robert Berghage, Ph.D.

The Extension On the Road crew traveled to Philadelphia to meet farmers and their community partners and get a look at how farming is used to build community, as educational spaces, and to produce food in urban areas. More
Social media app icons Pixelkult on pixabay.com CC0
How to Choose Which Social Media Sites to Use - Articles Articles
Social media use has become widespread across the U.S. With the number of social media sites that exist, as a business owner or organizational leader you may have the question “What social media site should I use?” More
A market for local barley exists. Can it be profitable?
Exploring the Feasibility of Growing Malt Barley in Pennsylvania - Articles Articles
While the growth in demand for locally sourced farm products seems to continue the complexity of a new market should be explored. More
CCO Creative Commons, pixaby.com
2018 Food Flavor Trends - Articles Articles

2018 Food Flavor Trends

Molly Berntsen, Heather E. Manzo

Using these previews early in the market season can assist with seed selection and inspire seasonal flavors for all manner of value added goods, farm markets and farmers markets! More
CCO Creative Commons, pixaby.com
Customer Acquisition: What You Need To Know - Articles Articles

Customer Acquisition: What You Need To Know

Molly Berntsen, Heather E. Manzo

When it comes to customer acquisition and customer retention rates, it is worth the time to learn a few basic principles! More
Tanya Lamo, Penn State University
Cork & Cellar Italy Tour - Workshops Workshops
Visit wineries of all sizes, tour vineyards, and experience the Italian wine market. More
Attractive displays enhance sales.
Creating Effective Displays - Articles Articles
Retail marketing is an art form as well as a science. Customers use all their senses when making purchasing decisions. More
Marketing is the management function generating revenue.
Retail Farm Market - Pricing - Articles Articles
The attraction of moving up the market channel is obvious. One of the challenges is an effective pricing strategy. More
Effective grain marketing is about confidence.
A Few Concepts on Marketing Commodity Grains - Articles Articles
Enhanced confidence in the ability to effectively market grain typically comes with a continuous exploration of concepts, market trends and historical information. More
Distillers Tour
Distillers Tour - Workshops Workshops
Join us to discuss distillery business operations, production, and marketing. More
Urban Farmers Market Workshop: Building Market Success
Urban Farmers Market Workshop: Building Market Success - Workshops Workshops
Grow your market to full bloom: Tips and tools to build the success of your farmers market. More
Identifying Markets for Hispanic Produce Growers
Identifying Markets for Hispanic Produce Growers - Articles Articles
Penn State Extension is offering a new series of discussion groups in Spanish for next generation growers made possible by a Pennsylvania Department of Agriculture Specialty Crop Block Grant. More
Photo by Heather Manzo
Direct Marketing - Where to Begin - Articles Articles
Tips and important considerations when it comes to direct marketing for your farm. More
Communicating Thorny Issues to Customers and Media
Communicating Thorny Issues to Customers and Media - Articles Articles
How does your business communicate about controversial food production issues with your customers? More
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