Enterprise benchmarks for direct-to-consumer farm marketers
Farmers doing direct sales need more information on products, promotions, processing technology, personnel, and other business aspects of direct farm marketing. The project manager will survey retail farm marketers on a range of business-related topics such as sales, seasonality, product mix, staffing, space, and equipment needs, and will analyze and summarize the results. Outreach will be through a web-based report and through conferences, field days, and workshops.
NE SARE Partnership Grant.
Contact: John Berry, Pennsylvania State University Cooperative Extension Allentown, johnberry@psu.edu
