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Retail Farm Market Employee Professional Development Is Now On-line

Posted: June 3, 2013

Have you ever looked for training materials to build the knowledge and confidence of your farm market personnel? Penn State Extension now offers on-line training for farm professionals that handle, process, or merchandise fresh market produce.

This educational material is designed for people that market through a CSA, Farmers’ Markets stand, and On-Farm Markets. This on-line education is part of a full day workshop that provides employees with knowledge and skills for responding to preserving product quality and serving customer needs. If you missed this full day workshop, here is a chance to enhance your direct-to-consumer farm marketing skills.

Topics include:

  • Produce Handling and Quality
  • Produce Merchandising
  • Customer Service
  • Sanitation


The materials are designed to address the science of produce and the art of retail marketing. From the workshops delivered this spring we find this material is appropriate for new employee training and as a refresher for existing employees. Five brief on-line videos are available at no fee. You can use them as your, and your employees, schedule permits. To take advantage of this unique training opportunity go to http://www.youtube.com/psufoodandfarmbiz.

This program provides a basic understanding of produce science, which will help employees understand and be responsive to consumer needs. Additionally, program participants will be able to provide the highest level of friendly, helpful and skilled service. The course is valuable for anyone who handles, processes, or merchandises fresh market produce.

This material is based upon work supported by USDA/NIFA under Award Number 2010-49200-06201.

Contact Information

John Berry
  • Extension Educator, Business Management
Phone: 610-391-9840