Agritainment' Offers Farm Owners a Chance to Boost Revenue

Posted: December 7, 2011

It's getting tougher all the time to be a farmer, and managers of small agricultural operations have to be increasingly efficient, clever and resourceful just to stay profitable. But the concept of "agritainment" -- any form of farm-based tourism operation that provides economic benefit to the farm owner and offers entertainment, activities or product for the visitor -- may help farmers improve their bottom lines, according to agricultural business experts in Penn State's College of Agricultural Sciences. "Agritainment creates the opportunity for farm owners to entice visitors to their farm, provide education about agriculture and increase their overall profits," said Lynn Kime, senior extension associate in agricultural economics. "The concept offers hope for small, struggling farms."

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