Learn How Social Media, Mobile Apps, and Other Technologies Can Help Your Business

Posted: December 22, 2011

How many times each day do you see requests to “Like Us on Facebook,” “Follow Us on Twitter,” or “Check In on foursquare?” Have you ever searched for a business on Google and found a map to the location? Do you or someone you know use a smart phone to find information about businesses?

There are many mobile and social media tools that allow customers to connect with businesses in new and meaningful ways.  Often, it’s these connections, or relationships, that make a business successful over the long run.

Social media tools, like Facebook and Twitter, offer access to hundreds of millions of people.  Mobile tools, operated from a smart phone or tablet (such as an iPad), offer many other options to help customers find and connect with a business.  How can business owners take advantage of these tools to increase sales?  What types of businesses are best suited for using these tools?

Penn State Extension is partnering with Ohio State and Minnesota Extension to offer a series of webinars to help small business owners understand how to integrate social media and mobile applications into the company’s marketing plan.  From January through April, eight webinars will cover topics including:

  • Developing a social media strategy,
  • Generating high-quality content for social media,
  • How to reach mobile customers,
  • How to take payments via mobile devices,
  • How to use the MarketMaker mobile app,
  • How to manage your reputation in social media, and
  • Tools to manage your social media accounts.

Webinar participants will gain a better understanding of social media and mobile tools but, more importantly, will learn how the tools may be integrated into their marketing plans to reach customers and increase sales.

The eight-session webinar series is offered at a cost of only $10.00 per person.  This fee provides access to all eight webinars and recordings of the webinars (in case one is missed). 

For all the details please see