Role of Energy Conservation
However, whenever energy conservation programs are being considered, all the implications of reducing electricity consumption must be evaluated. For example, the utility bill for heating a building can be lowered by reducing the ventilation. However, the reduced ventilation may result in poor indoor air quality, thus having negative impacts on the health and productivity of the occupants. This is an example of "penny wise and pound foolish" because the energy savings are quickly offset by the negative consequences.
Electricity consumption needs to be viewed in the context of an overall energy management plan. The challenge is to optimize energy use to increase profitability of your business, industry, or service. For residential customers, the objective is to use energy as efficiently as possible without adverse impacts on health and comfort.