Price and Pricing
There is a difference between price and pricing. The price is the amount of money you want for each product unit. Pricing is the process you need to go through to figure out what price to attach to each unit. Pricing, therefore, is a strategic process that you must learn, and use, for business success. Pricing strategies can be divided into two methods: competition-based pricing and cost based pricing. Each method has own advantages and disadvantages.
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