Value-Added Marketing Series

Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most at the business on an annual basis, and targeting your primary customers for a “night out”.

Creating a blog and using it to market your business.

E-mail marketing campaigns can provide a good return on investment, having a potentially greater impact than search engines, displays, print, television, and nontraditional methods such as text messaging on mobile phones.

There are many situations in which a direct mailing could be beneficial to your business; • You need to let people in the area know about your new business. • You have a new product to promote. A special event is coming up. • New housing developments are bringing customers to your area.

Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Muslims, who are obligated to eat only Halal-certified foods according to their religious beliefs.

Remembering that a retailer’s purpose is to meet consumer needs and wants, it is necessary to create a space that is inviting and visually appealing in order for the business to survive and thrive.

Concepts commonly used within the retail industry, including elements that draw attention to displays and categories of merchandise, increase the chance that consumers will shop more of the store and notice items they might not otherwise expect.

This publication will provide an introduction to the uses of podcasts for your farm business. We’ll discuss what a podcast is, the advantages of using podcasts for marketing, mistakes to avoid, and the equipment that you’ll need to create your own podcasts.

If the retailer doesn’t know what the customer wants, or ignores requests, clientele may lose interest and choose to shop elsewhere. Instead, the ideal course of action would be to learn about their consumers and then to learn about their interests. This provides the basis for developing a product mix that would be attractive to clientele.

No matter how one may choose to differentiate their product, doing so can have tremendous benefits.

Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Jews, who are obligated to eat only Kosher foods according to their religious beliefs.

Creating a Facebook account and using it to market your business.

Creating a YouTube account and using it to market your business.

Creating a Twitter account and using it to market your business.

Geolocation apps offer users the ability to communicate with a network of friends or anyone registered on these services. This publication describes how these apps can help you market your business.

The person pricing your product(s) must consider many factors such as cost of production, financial goals, and consumer demographics.

Penn State Extension has partnered with many other states to launch Pennsylvania MarketMaker, an online tool that allows you to do both of these things, and more. This short publication describes MarketMaker and provides step-by-step guidance on how to use some of its most important features.

This publication describes what a QR code is, how they work, how to create one, and how to use QR codes for marketing.