Social Media for Small Scale Ag Businesses
A series of Internet based workshops (webinars) to assist agricultural business owners in selecting and integrating appropriate social media tools for their business marketing strategy.
Workshop topics include basic social media tools, as well as strategic planning and impact analysis. Farmers leave the webinars able to make the decision if, and how, to incorporate social media use into their existing marketing strategy. They can select appropriate social media, addressing the risks associated with direct marketing of specialized varieties and value-added items.
