Consumer Studies
The choices most consumers face for their food and fiber purchasing are many. Why do they shop with us? I expect they are comfortable with our brand of customer service delivery. However, we have some time yet before spring work to consider how we might best enhance the buying experience for our current and future customers.
The choices most consumers face for their food and fiber purchasing are many. Why do they shop with us? I expect they are comfortable with our brand of customer service delivery. However, we have some time yet before spring work to consider how we might best enhance the buying experience for our current and future customers.
A few key concepts in understanding the customers we currently have and how to focus efforts as we change to meet their needs.
Understanding our cost structure and desired margin helps us identify appropriate pricing methods and their relationship to profitability.
Favorable weather and anxious customers spurs many growers into fevered efforts at production. It may be worth some of our time to keep a sharp focus on our marketing challenges, also. Remember, the customer may not always be right - but they are the customer.
This material describes some of the features and challenges of the many marketing outlets available to farmers on the east coast.
