Agricultural Entrepreneurship Blog

What is Crowd Funding and Does It Really Work? January 27, 2012 One of the major challenges of starting a small business is finding financing. Banks are giving out fewer and fewer loans in this economy, so where is an entrepreneur supposed to get startup money? You may need to get creative and try alternative financing options like crowd funding.According to Wikipedia, crowd funding is "the collective cooperation, attention and trust by people who network

Getting people to "see" your brand on Twitter January 18, 2012 If you have used Twitter, you know that there is a very small amount of space for you to post (only 140 characters). To show a picture, you must include a link or use a third-party photo app like Instagram, Twitpic, or yfrog. To get people to click on your picture, you need to create a description that catches readers' attention, all in 140 characters or less. Sounds a little daunting, but it

UK institutes gluten-free labeling regulations; could the US be next? January 6, 2012 In June of last year, I wrote a post about gluten-free products and it was the most read post so far. Since this seems to be a trending topic, I thought I would continue giving our readers more info about gluten-free products.Starting this year, the UK has developed new regulations in the labeling of gluten-free foods. The labels will include 3 categories (as reported by SupermarketGuru.com):1.

What Are Consumers Buying? - Guest Blogger, John Berry January 4, 2012 Participating in a recent workshop on communicating with customers, I was reminded of the significance attached to meeting the needs of our customers. After all, they do have the money! Concepts around customer buying behavior are not necessarily new, but they do evolve over time. Jolene Brown was the catalyst for my latest ah-ha when she spoke of the 5 attributes people seek when shopping. She

Educate Yourself Before Setting Up Religious Food Displays December 22, 2011 Christmas, Kwanzaa, and Hanukkah are some of the biggest holidays in December and are associated with special foods. If you want to set up a display in your store dedicated to a religious holiday, be sure to educate yourself on what foods to include and not to include. By not doing some research before setting up a religious food display, you may offend followers of that religion like Whole

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